Exotic Species
Exotic Species’ is a multi-disciplinary, independently owned Branding & Design Studio. Our work encompasses all things branding — identity, strategy and positioning, products and packaging, websites, campaigns and more.
Behind our work, we explore the juxtaposition of neuroaesthetics. There's an intriguing parallel between nature, psychology, and branding. In nature, every species has its unique traits, habits, and environments. In psychology, every individual has a unique personality, relationships, and preferences. Similarly, in the world of branding, every brand carries its own story, audience, and niche. Rare, unique creatures — and that's how we view brands — as unique entities within their own ecosystems.
As species evolve in nature, brands evolve in the marketplace.
Brands adapt, change, and sometimes even redefine themselves. Exotic Species invites a deeper exploration into the world of brands — understanding them as living entities — each with its own place in the vast ecosystem of the market.