This position is responsible for cultivating and maintaining positive media coverage for our company. As part of the marketing team, the manager will work with marketing staff, executive staff, trade marketing, government affairs, legal, customer service, human resources and our agencies to define and execute our overall public relations and corporate communications strategy.
This position will be the key information source for all media contacts requesting data and insights, and will manage the development, implementation, and coordination of internal and external public relations strategies, with the goal of gaining recognition in the market, promoting our brand and products, and enhancing our corporate reputation in the communities where we do business.
This person may act as the corporate spokesperson to the media and general public. Some travel is required.