Digital Marketing Specialist

As a key member of our team, the Digital Marketing Specialist will work closely with the internal teams to create and execute content for social and digital campaigns. He/she will work directly with the digital strategy team to implement and manage digital and social campaigns across a variety of platforms, in addition to monitoring and reporting on the performance.

To be successful in this position, you must be technologically savvy and intellectually curious with a discerning eye for quality and able to balance specific client needs with campaign objectives and brand strategy. Also, you must be able to use data to derive and execute analytically-driven solutions that competitively position our agency. We invite candidates who are eager to learn with the ability to contribute valuable ideas and superb work product in an extremely fast-paced, deadline-driven B2B environment.

Reporting to the Director of Digital Strategy, the Digital Marketing Specialist will work with the creative team of designers, copywriters and account managers.

PRIMARY RESPONSIBILITIES:

• Monitor, maintain and manage client social networks, including creating content and engaging in conversations 
• Write digital campaign materials and coordinate production 
• Work with in-house designers and other vendors to implement creative assets 
• Execute changes of marketing content on various social channels (refresh or replace materials as needed) 
• Execute social and digital marketing programs to help achieve client business goals, including paid and owned social media content development and management 
• Perform analysis of data that demonstrates performance of social and digital marketing efforts 
• Generate/update content for SCHERMER social media channels 
• Identify online influencers for clients 
• Leverage influencer engagement, measurement and marketing 
• Conduct social listening and monitoring (share of voice, sentiment, topic analysis, etc.) 
• Collaborate with internal teams

DESIRED SKILLS, EXPERIENCE & COMPETENCIES:

• BA or BS in Marketing, Communications or related field 
• Minimum 1 to 3 years of digital marketing experience, including the development and/or execution of social media campaigns 
• Proven knowledge of social media tactics and tools 
• Proven community management and social engagement experience 
• Understanding of digital marketing strategy, execution, and best practices 
• Experience using social listening tools such as Brandwatch, Sysomos or Radian6 
• Experience working with social management tools such as Spredfast, HootSuite or SproutSocial 
• Experience working with paid social advertising 
• Strong interpersonal and communication skills 
• Strong digital copywriting experience/skills, especially on social media channels 
• Strong analytical skills with experience working with social and web analytics 
• Strong attention to detail 
• Interest and experience in B2B, manufacturing, healthcare, clean tech is a plus 
• Familiarity with Mac OS, Microsoft office software (Excel, PPT, Outlook and Word), and Keynote