As the Digital Marketing Director, you'll drive the development of Demco’s digital marketing strategy, creating a roadmap for improvements in E-commerce & web merchandising, SEO, paid search & PPC, and social media & lead generation, based on an in-depth knowledge of industry best practices. Working within the big-picture strategic direction of the Segment Owners and the Customer Marketing Director, the Digital Marketing Director’s strategies need to drive incremental growth in an omni-channel environment (catalogue, direct sales, as well as e-comm).
The position will lead our blended Digital Marketing, Web Development, and Web Merchandising teams and have direct reporting from the Web Development Manager, Digital Marketing Manager, and the Web Merchandising Manager.