Digital Marketing Specialist

MISSION STATEMENT:

To take care of people with passion, pride, and respect.

OVERALL EXPECTATIONS STATEMENT:

Providing exceptional care for our patients as well as recognizing the value of your co-workers is the expectation of all members of the Prevea Health organization. All members are expected to focus on the patient's needs; relate to all in a friendly, accepting manner; communicate in a positive and professional way to patients and coworkers; use time effectively and efficiently; and demonstrate an overall high level of performance.

JOB SUMMARY:

The Digital Marketing Specialist responsibilities include proficiency in html, css, website design (responsive), SEO, Email marketing and current digital marketing trends.

MAJOR RESPONSIBILITIES:

• Update and develop website pages/solutions/calendars as appropriate using a CMS platform
• Develop technical documentation for project requirements, specifications, etc
• Troubleshoot issues with current sites and applications
• Design and build emails using Exact Target email platform
• Build SEM campaigns
• Run web traffic reports and review with Online Strategist to determine usage and potential areas for improvement
• Recommend and apply new technology, video blogs, media, interactive research and emerging standards related to web and digital media
• Customize social media pages with additional functionality
• Maintain knowledge of emerging technologies

NON-ESSENTIAL DUTIES:

• Answer the shared marketing telephone line
• Sort and distribute departmental mail
• Accept packages/greet department guests
• Other duties as assigned

PERFORMANCE REQUIREMENTS:

• Must be able to work as a team or individually and have strong negotiating and analytical skills.
• Ability to contribute to all phases of application development (analysis, design, development, testing, implementation, and support).
• Ability to satisfy a large number and range of user requirements and skill sets while maintaining a high level of customer satisfaction.
• Ability to work on multiple projects simultaneously and meet tight deadlines.
• Excellent communication and organizational skills, including the ability to communicate effectively with both technical and non-technical customers and staff.
• Ability to be a proactive and creative solution provider.
• The ability to read, understand and follow oral and written instruction is essential.
• Strong and collegial working relationship skills, possessing a high level of diplomacy and effectiveness under pressure situations, are also required.

TYPICAL WORKING CONDITIONS:

• Work is primarily performed in a sedentary office environment, which is well lit and ventilated.

TYPICAL PHYSICAL DEMANDS

• Mostly sedentary activities. Work may require sitting for long periods of time; also stooping, bending and stretching.
• Occasionally lifting files, paper or video equipment weighing up to 30 pounds.
• Performs highly complex and varied tasks requiring independent knowledge applied in a variety of situations.
• Work may be stressful at times due to tight deadlines.
• It is necessary to view and type on computer screens for long periods and to work in an environment which may be very stressful, demanding and fast-paced.

EDUCATION / EXPERIENCE:

• Bachelor's degree in marketing, information technology or a related field and 1-3 years equivalent work experience; OR an Associate's Degree with 3-5 years of relevant work experience
• Must be proficient in HTML and CSS
• Experience in website design
• Experience with Photoshop
• Experience with email marketing
• Experience with content management systems (CMS)
• Experience with responsive design and compatibility issues between different browsers