Red Shoes PR is a well-known brand in the community and employees must be properly representing the agency at all public-facing opportunities, from social media usage to attendance at community events. The account manager is a leadership position at Red Shoes PR and as such, the account manager must be able to manage team members in a positive and constructive manner that leads to positive results, happy colleagues and thrilled clients.
Specific job duties are as follows, but not limited to:
Media relations; Develop creative story angles and appropriate materials which strategically align with clients’ key messages and initiatives; Ensure junior staff delivers appropriate media relations results; Foster the development of junior staff with respect to honing media relations skills; Plan media outreach that obtains key media results and coverage; Secure and maintain relationships with key media (reporters, editors, bloggers, producers, assignment managers, etc.); Deliver clear, concise, well-organized pitch letters, news releases, etc. Thoroughly develop and implement a media training program (responsible for being the primary media trainer for a client); Participate in the research and development of client programs; Effectively convey client’s voice in ghost writing tasks (speeches, presentations, talking points, internal communications, etc.);
Implement and lead events or projects/campaigns such as press conferences, social media campaigns, media briefings, analyst meetings, media tours, third-party advocacy, etc.;
Crisis communication; Provide support as specified during client crises; Provide on-call support as needed;
Social media; Understand social media communication channels; Strategically integrate social media into a client’s overall marketing plan; Have knowledge of advertising opportunities related to social media efforts;
Advertising: Have sound working knowledge of all advertising opportunities available to clients; Determine client needs and work with them to create successful plans; Monitor results and regularly report findings to clients; Maintain positive relationships with advertising representatives;
Client interaction and counseling; Maintain visibility with key decision makers; Know the client’s business/industry well enough to anticipate problems or issues that could develop; bring to resolution; Regularly present findings, social media, overviews and plans to clients; Develop, direct and present strategy to clients;
Lead client meetings; Maintain regular communications with client contact(s); Generate and submit ideas that solve clients’ problems; Market agency results to clients; Attain confidence in clients’ business, best practices and personal PR knowledge to guide clients to best solutions, even if encountering pushback from client; Develop, direct and present strategy to clients; Develop, track and maintain budgets; Develop account budgets and establish profitability goals for client; Track, maintain and measure results; Monitor account activities to keep them in line with expectations established by you and the client
Agency life; Actively “manage up” to supervisors and proactively drive deadlines; Manage support team members and train new colleagues; Have sound working knowledge of graphics, production and printing, video and broadcast resources; Contribute to Red Shoes PR process, including project management and other tools; Act in accordance with company handbook and other policies and procedures; Is punctual and reliable in attendance; Proactively seek opportunities within the existing portfolio to encourage account growth; Identify new business prospects and pursue them in coordination with senior staff; draft proposals and new business presentations;