Search Analyst

Are you a Search Specialist looking to be part of a fun, dynamic agency where you can make a large impact on current clients and new business? If so, look no further than the Search Analyst role on our Milwaukee team.

About the role:

• The Search Analyst is responsible for the daily management of assigned paid and organic search accounts, including bid optimization, keyword and copy analysis, campaign organization
• Proficient in keyword research, campaign strategy and campaign set-up
• Works with team on pulling appropriate competitive intelligence reports through third party tools and help to create an insightful presentation of this data
• Identify and monitor key performance indicators and marketing analytics to illustrate changes, insights, or adjustments to strategy, creative, or a campaign
• Understand tagging and tracking parameters to ensure campaign measurement
• Provide online search campaign-tracking results as needed to both internal and client team members
• Works to understand client timelines, budget estimates, and assist in recommendations for performance optimization solutions to the client
• Multi-tasker, able to juggle several tasks and projects at a time

About you:

• You’re a “SEM Guru” with an itch to further develop the skills you have
• 1-2 years working experience within paid search
• Proficient with major search engines including Google Adwords, Bing, Google Analytics
• You have a “thing” for data tools such as AdGooRoo, SpyFu, Hitwise, AdExcel, or Comscore Marketer to name a few
• Advanced proficiency in Microsoft Excel
• A creative problem solver able to quickly identify concerns, evaluate the situation, and recommend solutions
• Experience with landing page optimization strategies and A/B testing to improve performance
• Strong interpersonal skills to effectively communicate with clientsExtreme attention to detail and ability to self-manage
  

Standard C-K benefits apply.