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TypeJob
ClassFull-time
Date3/7/2017
CompanyHarvest PR
TitleAccount Executive or Senior Account Executive
RegionMinnesota
CityMinneapolis
StateMN
Web Site www.harvest-pr.com
Company Profile

About Harvest PR:

We are a strategic communications firm specializing in food, farm and lifestyle brands and organizations, with offices in Minneapolis, MN and Portland, Ore. As an expanding business, we are looking for a candidate who is passionate about strategic communications and desires to play a significant role in growing the company.

Summary

The Account Executive (AE) or Senior Account Executive (SAE) will develop and execute strategic communications programs for national and innovative clients in food and agriculture industries. The candidate will work collaboratively with account teams to develop creative strategic plans for clients, including digital, social and traditional programs and events that support clients’ business objectives. The ideal AE or SAE candidate is a confident strategic counselor who demonstrates refined client-service, account administration and project management skills, as well as a mastery of and passion for media relations. Must be self-motivated and thrive in a tight-knit agency environment.

Our ideal candidate:

  • Has a passion for/background in food and agriculture 
  • Is self-motivated and achievement-oriented 
  • Is a sharp communicator and detailed planner 
  • Has a minimum of 3-6 years of experience, including in an agency setting
  • Specific experience level and food/ag industry knowledge will determine if a candidate is considered for AE or SAE title.
Description

Key responsibilities:

Client Service

  • Maintain excellent client relationships through frequent contact, developing a deep understanding of the client’s business, ensuring promised client results, managing expectations, communicating proactively on budgets/progress, and demonstrating strategic and tactical excellence
  • Develop, manage and execute strategic communications programs that support client business goals and objectives
  • Compile, analyze and fully merchandize results with the client
  • Proactively communicate status updates, best practices and challenges/solutions in team meetings and on client calls

Media/Influencer Relations

  • Earn positive media placements on behalf of clients; proactively seek out story placement opportunities
  • Cultivate and maintain strong working relationships with key media and influencers
  • Develop media/influencer relations strategies and strong media pitch angles
  • Review, refine and qualify media/influencer lists
  • Oversee coverage reporting for clients

Writing/Content Development

  • Consistently demonstrate high level of quality with spelling, grammar and structure
  • Write key messages, press releases, media pitches, email communication, social media and other content
  • Preparing articles for contribution to media
  • Developing fresh ideas and angles to creatively tell our clients’ stories
  • Preparing detailed briefing materials

Administration

  • Develop timely activity and progress reports as needed
  • Participate in and contribute to account team meetings, including monthly Scope of Work/workflow meetings
  • Adhere to daily, accurate time entry
  • Help develop new business responses and presentations as requested
Qualifications

Requirements:

  • 3-6 years related experience in agency setting 
  • Specialist in either consumer food/lifestyle or agriculture industries 
  • Demonstrated experience and success with national media campaigns 
  • Ability to think strategically and creatively 
  • Excellent writing and editing skills 
  • Achievement minded and results-oriented with keen time and project management skills
  • Aptitude for social/digital communications and how they play into integrated campaign(s)
  • Bachelor’s degree in communications, public relations, journalism or marketing
Compensation & Benefits 
 

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