The media buyer researches, plans and places all clients’ projects. They purchase advertising space in print, outdoor, broadcast, and online outlets, such as magazines, billboards, radio stations, television stations, print and websites. The media buyer assists in establishing appropriate media and budgets for clients, and establishes good relationships with all media representatives. The media buyer attends to all administrative paperwork required to carry out assigned media functions. This person negotiates with advertising sales agents to acquire cost-efficient and budget-conscious advertising space, sponsorships, product placements or print pieces. The media buyer must understand his or her clients' needs and wants and research what media are available in the markets afforded by a client's budget. Analytical thinking, communication, persuasion, and research abilities are instrumental to a media buyer's success. The media buyer is responsible for media planning, placement, analysis and interpretation. The media buyer finds the most efficient ways to reach or exceed the client’s business goals and implements them, using online resources and media planning software. This person develops the media plan, working with the client service team. The media buyer negotiates and secures media buys and sponsorships with digital and traditional media. They should be familiar with placement opportunities in the region and have knowledge of the print industry to effectively communicate specification needs to the project manager. Print procurement experience is a plus. The applicant should have the ability to evaluate suppliers and vendors, negotiate contracts, review quality of output and resolve quality issues with vendors. This job requires you to work alongside the design team from start to finish of print collateral to ensure a quality end product that fits the needs of the client and the vision and specifications of the design. He/she should have a thorough understanding of different printing processes such as offset lithography, flexography, digital printing and screen printing. This person should be familiar with interactive media buying opportunities, business contacts, rates, tracking and measurement programs and formats, analysis and interpretation methods. Finally, the media buyer analyzes the success of the campaign using result statistics.