As a key member of Tripp Lite’s Web Team, the Digital Marketing Analyst is responsible for collecting and analyzing digital metrics, including web traffic and user behavior data, to identify key performance indicators, provide actionable insights and improve marketing efficiency and outcomes. In addition, this candidate will also contribute to search engine and UX optimization.
The successful candidate will be enthusiastic and self-motivated, with meticulous attention to detail and a logical and methodical approach to problem solving. Expert level knowledge and experience in web analytics is a must, coupled with a background and understanding of other aspects of digital marketing.