Marketing Manager

Summary of Position:

The motivated and experienced Marketing Manager (MM) participates in establishing and managing PlanForce Group’s marketing strategy. The MM organizes the marketing, advertising, and sales management tools (including systems and software) for the firm. This key leader reports to the Chief Manager and coordinates consultants, administers website and social media updates, archives project images and data, and controls expenditures to comply with marketing budget goals. With the sales team, the MM also addresses monthly new business goals through lead generation, cold calling, prospect meetings, and proposal writing.

Major Responsibilities:

• Participate in the development of vision, business direction, and marketing strategy to promote the PlanForce Group story and capabilities to desired audiences. 
• Seek and respond to requests for proposals for architectural and interior design projects from developers, leasing brokers, property managers, contractors, and corporate entities. 
• Develop and maintain client-agency relationships, the prospect database, call lists, and a record of job possibilities. 
• Create content and direct ongoing activity of the company brand image, communications, PR, and advertising through numerous channels: website updates, newsletter/blog, social media, video, printed booklets, case studies, speaking engagements, and competition entries. 
• Oversee coordination of outsourced consultants. 
• Develop tradeshow presence and participate in multiple annual industry events, exhibits, and sponsorships. 
• Involve colleagues and participate in several industry associations throughout the year. 
• Spread the story and intent of the firm in all walks of life. 
• Perform other duties as required by management.

Qualifications:

A college degree is preferred for this position as well as 5 years of experience in marketing for the architecture or interior design fields. The role requires a working knowledge of internet-based marketing and sales systems.

Additionally, the top candidate has…

• an eye for graphic design style and quality 
• the ability to write with expression, ease, fluidity, and clarity 
• aptitude for the language of architecture and interior design 
• an engaging way of meeting with people to express the story, intentions, and qualities of the firm 
• savvy negotiation skills for making project, budget, and pricing deals 
• a working knowledge of transitions in the marketplace, business trends, and personnel changes 
• strong interpersonal relations with business owners and operators 
• eagerness to participate in related industry association activities

Status: Exempt, full-time salaried. Salary to be negotiated.

Work Location: Main office in St. Louis Park, MN. Travel as necessary for tradeshows, client meetings, and industry events.