Junior Copywriter

Hanley Wood Marketing

About Hanley Wood Marketing:

Our unique combination of world-class brand strategy and content marketing solutions creates new possibilities for businesses, drives ROI, and helps customers grow.

As a Junior Copywriter, you’ll work in a culture that’s highly collaborative, creative, and respectful. You’ll join colleagues who work across departments and teams, freely sharing knowledge, capabilities, and strategies to bring the greatest possible value to each project.

Hanley Wood Marketing’s cross-industry client roster includes clients of every size, and several Fortune 500 clients including FedEx, Sherwin-Williams, and 3M. Our creative work has earned the nation’s top content marketing awards from the Custom Content Council, FOLIO, BtoB Online, and many others.

http://hanleywoodmarketing.com

Position Details

Junior Copywriter
Job
Full-time
4/25/2017
Twin Cities Metro
Minneapolis, MN

Hanley Wood Marketing is a full-service brand strategy and content marketing agency with over 30 years of experience serving Fortune 500 companies. The Junior Copywriter should be a compelling and artful storyteller, able to craft copy under the direction of our Associate and Creative directors. Our ideal candidate would have an understanding of how a narrative could be applied across a variety of media including digital, print and video.

Primary Duties:

  • Responsible for writing headlines and body copy for all forms of content including promotional materials, collateral, email, websites and landing pages, digital advertising, e-newsletters, video, animations and other copy needs. 
  • Partner with design and digital resources to develop original concepts and strategic solutions for clients. 
  • Contribute to creative concepting, ideation and internal brainstorms. 
  • Be a multitasker capable of juggling multiple timelines and priorities with ease. 
  • Have and understanding of social media and an appetite for keeping up with emerging trends. 
  • Review work to ensure solutions and quality meet client standards. 
  • Present ideas and creative concepts, internally and to clients, in a clear, professional and polished way. 
  • Support new business efforts, such as RFPs, new business presentations and marketing resources.

Secondary Duties:

  • Support and backup other writers and Creative Directors as needed.

Experience, Skills, and Talents Required:

  • 1- 2 years’ experience as a copywriter at an in-house marketing department, or at an advertising, content or marketing agency. 
  • Passion for writing, detail and strategy. 
  • Ideally with an understanding of best practices, especially for digital writing. 
  • Ability to present strategy and creative to clients in a manner that leads and persuades. 
  • Ability to incorporate feedback and use it as an opportunity to improve and grow as a copywriter. 
  • Portfolio of creative work/writing samples.

Education and Certifications Required:

  • B.S. or B.A. degree in Marketing, Journalism or English required

The above job description is designed to indicate a general sense of the duties and expectations of this position. It is not intended to be interpreted as a comprehensive inventory of all duties and responsibilities required. As the nature of our business demands change, so too may the duties of this position.


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