International Marketing Communications Manager

Rust-Oleum Corporation

About Us:

Solving challenges is the very foundation of who we are. After all, in the beginning, our founder, sea captain Robert Fergusson, didn’t particularly care about paint. He just wanted to keep his ship intact. That’s why, when he noticed that an accidental splash of fish oil had stopped the relentless spread of corrosion on his rusty metal deck, he immediately recognized it for what it was: A valuable solution.

The same passion that drove the Captain to spend his next few years creating the world’s first rust-preventative paint still drives us today. When we see a problem, we work diligently until we've perfected a solution—which has led to some of the most cutting-edge, durable and innovative products in the industry.

If you've got a surface you need to protect or a look you want to transform, you've come to the right place. We have a coating for every challenge.

Welcome to Rust-Oleum, home of trusted quality—and powerful solutions—since 1921.

http://www.rustoleum.com


Position Details

International Marketing Communications Manager
Job
Full-time
5/16/2017
Northern Illinois
Vernon Hills, IL

Join our dynamic International Marketing Group!

Rust-Oleum Corporation is an international paint and coatings manufacturer with our corporate headquarters in Vernon Hills, IL. In this role, you will be responsible for managing international marketing communications. Your efforts will encompass leading the global planning and overseeing local implementation of: trade literature and training materials, in-store merchandising, traditional and digital advertising, public relations, blogger events, social media, websites, trade show exhibits, global marketing exchanges, sales meetings and Sales and customer marketing support. Position will contribute to more efficient, more consistent, more integrated and more impactful campaigns, with the goal of growing our categories and brands in international markets.

Essential Duties & Responsibilities:

  • Meet regularly with U.S. Consumer and Trade Marketing teams to keep current with global category and brand communications strategies, programs and assets. 
  • Work with local teams to develop annual marketing communications plans, calendars and timelines across markets. Adjust according to changing market priorities. 
  • In real time, bring global communications strategies to international markets, leveraging big strategic brand ideas and assets that come from a deep well of U.S. marketing resources, including: brand insights, ad/pr/social media specialists, and creative and media agencies. Plan, inform and persuade local teams to implement global strategies for those brands in market that will have the greatest impact on the business. Drive speed-to-market for getting campaigns launched, by taking advantage of global programs and assets. 
  • Work with country teams to localize global marketing programs according to the country’s culture and language so they’re relevant to the market. 
  • Develop a rhythm of interacting with the local marketing teams on a regular basis, as they plan and localize global campaigns. 
  • Enforce the practice of marketing briefs for every communications project. Serve as gatekeeper of all briefs, assuring every brief is clear, concise and comprehensive and aligns with consistent global messaging, tone, standards and best practices. 
  • Develop and implement a defined and gated project review process to be applied across all markets. Responsible for developing the steps needed to assure marketing communications projects are done on time, on budget, and with high quality standards. 
  • Create and maintain a global standards guide for each brand. Clearly define standards for images, copy, logos, personality/tone, etc. Standardize best practices in literature, merchandising, advertising, public relations, social media and websites. Add new brands as they are launched. 
  • From a global view, manage search engine optimization programs and key website metrics. 
  • Up 15% travel (some international).

Required Skills:

BA/BS degree in Marketing, Communications, Business or Journalism.

5 years experience in marketing communications, including 2 years of experience in digital marketing and social media.

Expertise also needed in the following areas:

  • Developing and executing integrated consumer campaigns, including merchandising, advertising, PR, social media and websites.
  • Developing comprehensive creative briefs.
  • Managing, liaising and contracting with graphic designers, copywriters, creative directors, marketing agencies and consumer and trade media.
  • Using digital campaign analytics and reporting.

Talent as a writer and marketer who knows how to compel customers to take action.

Strong planning and management skills.

Strategic thinker AND hands-on.

Passionate and enthusiastic marketer and creative manager.

Flexible, outstanding communicator and listener.

Excellent interpersonal skills.

Conscientious, sense of urgency, attention to detail and strong project management.



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