As an Asset Management Marketing Manager, you will:
Development, prioritization, execution and measurement of annual marketing plans and strategies for Baird’s Asset Management business lines. Includes marketing plan development, competitor research, identifying new marketing strategies, and implementing programs (including advertising, email, paid search, social media, sponsorships, videos, webinars) to increase the business’ brand awareness and support product growth goals.
Oversees and manages ongoing enhancements and updates to the marketing tools for these business lines including pitch-books, brochures, flyers and other communications pieces.
Develops and manages the business’s digital marketing presence in partnership with Baird’s
Digital Marketing Services and technology teams. Includes ongoing evaluation and execution of web site enhancements, and paid search, email, and social media campaigns.
Works closely with internal and external Public Relations specialists to advance the earned media strategy for the business, its products and Thought Leaders.
Identifies and helps plan internal communications programs and strategies to increase the business line’s visibility among Baird’s 3,400 plus associates.
Leads or contributes to multiple weekly and monthly cross-functional meetings designed to keep the marketing plan and related projects on track and aligned with the business line’s goals and evolving priorities.