Marketing Manager

Position Summary:

Reporting to the Director of Marketing and Brand, the Marketing Manager oversees integrated, cross-channel marketing campaigns from lead generation to customer retention across target audiences. The Marketing Manager plans and optimizes circulation to elevate the Girl Scouts’ iconic brand and creates lifecycle campaigns to drive desired customer behaviors and company goals.

Duties and Responsibilities:

Strategy Development

• In partnership with Directors, develop strategies for circulation/distribution of deliverables to various audiences (e.g. leads, existing members, volunteers, donors, and Board members). Monitor and adjust marketing strategies based on campaign results and goals, and communicate key results and trends.
• Establish acquisition and retention cross-channel strategies (e.g. direct-mail postcards, seasonal appeals, brochures, emails, digital marketing campaigns). Continue to evaluate and optimize acquisition sources.
• Develop and build lifecycle plans by customer segments (e.g. first time/new, repeat/renewed, re-activation/lapsed).
• Provide thought leadership to Girl Scout colleagues and team members on marketing campaign development, improvements and execution.
• Project manage integrated marketing campaigns; collaborate with management, other internal teams and outside vendors (e.g. printers, mail house, service providers) to develop and execute new plans.

Operations

• Manage marketing expenses and communicate/present marketing results on a regular basis, or perform ad-hoc analyses as needed by marketing and executives.
• Respond to customer inquiries and interface with Customer Care to resolve marketing and brand-related issues.
• Streamline and refine marketing processes to improve speed to market; leverage CRM system, website platform, and reporting to identify needs and improve transparency.
• Conceive and build responsive and adaptive solutions for website applications. Implement web solutions using Adobe Experience Manager, HTML, CSS or Javascript.

Creative and Messaging

• Create content that engages customers, illustrates the brand's differentiation, and elevates the brand's positioning.
• Evaluate the effectiveness of marketing messages and creative format. Optimize brand presentation and ensure clarity of messaging and calls to action.

Required Skills:

• Bachelor's degree required; marketing focus preferred
• 5 years of experience in direct marketing, showing progression in scope and responsibility of developing cross-channel campaigns; experience in customer relationship management (CRM) marketing a plus
• Experience in email marketing (Salesforce Marketing Cloud or Exact Target preferred)
• Detail oriented with an analytical mindset; strong problem solving and project management skills; eager to learn with "can-do" attitude
• Ability to think strategically and an translate data into actionable insights
• Proficient with Microsoft Office Suite (Work, Excel, PowerPoint) and Google platform
• Some experience building websites and knowledge of coding preferred
• Excellent communication (written and verbal), presentation and interpersonal skills

The job description may not contain every function/responsibility that may be required to be performed. Associates are required to perform other related functions as assigned.