Direct Marketing Analyst

Nancy's Notions

For more than three decades, sewing, quilting, and embroidery enthusiasts have trusted Nancy's Notions for: The best in sewing, quilting, and embroidery supplies, patterns, fabric, designs and more. Inspiration and ideas from fast-and-easy projects to artistic masterpieces. Expert advice from how-to-videos to our team of sewing, quilting, and embroidery professionals. A remarkable, lifetime, money-back 100% satisfaction guarantee on the products you order with no hassles, no restocking fees, and absolutely no restrictions. Founded in 1979 by Nancy Zieman, the company has grown from one-woman, mail-order operation (working off a kitchen table) to a multi-channel organization that: Ships more than 300,000 packages per year to customers around the world Hosts educational events that draw enthusiasts from across the country to its flagship retail store Produces the most popular sewing, how-to program on public television Develops and introduces new books, patterns, embroidery design collections, and sewing supplies each year under the Sewing With Nancy brand The company headquarters are in rural Beaver Dam, Wisconsin, not far from the renovated chicken coop that served as the first dedicated offices and fulfillment center for Nancy's Notions.

http://www.nancysnotions.com

Position Details

Direct Marketing Analyst
Job
Full-time
5/25/2017
Southwest Wisconsin
Beaver Dam, WI

The Direct Marketing Analyst studies trends and scrutinizes results to create stories of actionable insight. The analyst makes recommendations and works with cross-functional teams to influence the continued success and growth of the company in all its marketing efforts – from acquiring, retaining, and reactivating customers to increasing sales and profitability.

ESSENTIAL DUTIES:

  • Create meaningful insights about existing and target customers by compiling and analyzing metrics and trends on campaigns, the customer file, and product mix.
  • Provide insights in written, oral, tabular or graphical formats to aid in decisions leading to increased sales, market share and profitability.
  • Develop, enhance and continuously improve circulation plans based on historical data, economic factors, industry trends and house-file growth.
  • Analyze merchandising results, identify trends, and make recommendations on where opportunities exist for improving sales and profits
  • Develop timely and accurate analysis of campaigns in order to help determine an optimal contact strategy for all customer segments (i.e. list selections, recency, frequency, monetary spends, method of contacts, etc.).
  • Develop test strategies, matrices and procedures to ensure the accuracy and statistical validity of tests for various marketing projects and campaigns
  • Manage the preparation and timely delivery of mail files, lead the data hygiene/cleansing processes, and ensure data integrity of files.
  • Manage the set-up and execution of campaigns and tracking codes in operating systems.
  • Create ad-hoc reports and queries to provide insights to team members across the organization.
  • Maintain opt-in status to ensure compliance with all regulations.
  • Assist with the management of miscellaneous income programs such as list rentals, package insert programs, etc.

SKILL REQUIREMENTS:

  • Proven ability to use information to gain meaningful insight
  • Strong problem-solving skills.
  • Strong analytical mindset and a passion for data analysis and discovery.
  • Experience with or working knowledge of business statistics
  • Excellent computer skills with advanced knowledge of Excel, databases and query tools.
  • Ability to work independently and manage multiple priorities in a time-sensitive environment.

EDUCATION AND EXPERIENCE:

  • Bachelor’s Degree in marketing or statistics, or relevant professional work experience
  • 1-2 years of experience in direct marketing

This is a full-time, 40 hour per week position, with a great benefits package and generous employee discount.


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