Email Marketing Specialist

CUNA

Credit Union National Association, Inc. (CUNA) is the premier trade association for credit unions.

http://www.cuna.org


Position Details

Email Marketing Specialist
Job
Full-time
5/31/2017
Southwest Wisconsin
Madison, WI

This is a full-time position that supports Digital/Marketing Department.

RESPONSIBILITIES

  • Day-to-day management of email campaigns including but not limited to formatting and editing emails, leading design and copy reviews, structuring A/B tests, scheduling and managing calendar and reporting on results of email campaigns.
  • Prioritize, negotiate, and communicate work activities with internal stakeholders.
  • Optimize email campaigns through continual testing of creative, cadence, offers, targeting, automation, etc.
  • Integrate data and metrics into CUNA’s email marketing decision-making.
  • Proactively identify opportunities to improve the effectiveness of email marketing.
  • Manage daily/weekly/monthly reporting on all email marketing activities.
  • Participate and recommend email ideas and solutions throughout the marketing strategic planning process.
  • Other duties and projects as may be assigned from time to time.
  • Bachelor’s degree in Marketing, Communication or Graphic Design; 3+ years of experience in email marketing including experience with HTML and CSS, email marketing platforms (i.e. Constant Contact, MailChimp, DocuMatrix, Real Magnet), management of distribution lists, and development of A/B campaign testing methodologies. 
  • Required educational course work to include; grammar and language, marketing, graphic design, business writing and communications, as well as teamwork. 
  • Experience in pulling data from multiple databases with comprehension of query & report generation; strong attention to detail; excellent presentation skills as well as oral and written communication skills are required for this position. 
  • Prior experience in a marketing department or advertising agency as well as project management skills including the ability to manage multiple priorities under tight deadlines a plus.

Generous benefits package including health, dental and vision insurances as well as group term life and long term disability. 401(k). On-site health club, cafeteria and credit union. Under ground parking.



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