Digital Marketing Manager

Hamline University

About Hamline:

Creativity and innovation in teaching and learning are the hallmark of Hamline University. At Hamline, students collaborate with professors invested in their success. They are challenged in and out of the classroom to create and apply knowledge in local and global contexts, while cultivating an ethic of civic responsibility, social justice, and inclusive leadership and service.

Hamline University is a nationally-ranked, comprehensive university serving nearly 4,500 students in its College of Liberal Arts, School of Education, and School of Business. It offers undergraduate, master's, doctoral, and professional degrees, as well as certificate and continuing studies programs. Governed by its Board of Trustees, Hamline is a private 501(c)3 nonprofit university.

Hamline is highly ranked in its class by a number of sources including U.S. News and World Report, Forbes.com, Washington Monthly, and Princeton Review. Founded in 1854, Hamline also is Minnesota's first university and among the first coeducational institutions in the nation.

Located in Saint Paul, Minnesota, Hamline is affiliated with the United Methodist Church and offers courses and degree programs in Saint Paul and Minneapolis.

https://www.hamline.edu

Position Details

Digital Marketing Manager
Job
Full-time
6/6/2017
Twin Cities Metro
Saint Paul, MN

The digital marketing manager leads strategy, collaboration, and execution of Hamline’s digital assets that link to marketing strategies and integrate digital approaches.

Representative Duties and Responsibilities:

  • Lead the digital marketing department to ensure the development and implementation of university strategies using online and digital platforms (website + email + social). 
  • Collaborate with staff and leaders to ensure projects are delivered within specifications, timeline, budget and expectations. 
  • Develop and lead strategic guidance on all Digital Marketing functions. Works with broader Marketing & Creative services and University Relations teams and others to implement digital strategies. 
  • Lead the production of work plans and coordinate the efforts with the IT department, front- and back-end designers and developers, members of the creative team, including digital art directors, creative and media managers, web traffic and search specialists, external vendors and other partners. 
  • Provide project and process management expertise to ensure the smooth operation and implementation of all digital projects. 
  • Provides problem-solving direction to team for issues and opportunities relating to digital marketing implementation. 
  • Complete other duties as assigned.

Required Knowledge, Skills and Abilities:

  • Ability to research, benchmark and share digital marketing industry trends to staff and leadership. 
  • Ability to quickly absorb new concepts, ideas, and systems and drive towards implementation. 
  • Enjoys solving complex problems with multiple stakeholders. 
  • Demonstrated people management skills with direct reports, peers, and leadership. 
  • Deep knowledge of web analytics tools and reporting like Google Analytics. 
  • Ability to use the Adobe Creative Suite. 
  • Deep knowledge of CRM and CMS system management. 
  • Understanding of how to implement A/B testing, and pre & post-launch analysis in order to provide data-driven insights and optimized solutions. 
  • Experience in SEO to maximize site visibility and achieve traffic-driving goals. 
  • Avid media consumer with a keen interest in the effect of the Internet and digital technology on media consumption. 
  • Exceptional presentation, writing, and communication skills including verbal communications, active listening and excellent written grammar. 
  • Ability to rapidly understand and use new digital technologies and media tactics. 
  • Ability to manage simultaneous projects with demonstrated attention to detail. 
  • Ability to work a non-traditional work schedule, as needed. 
  • Willingness to ask questions, while minimizing time for questions. 
  • Ability to work with diverse staff members and students from diverse backgrounds. 
  • A strong interest in working within a diverse and technologically advanced environment.

Minimum Education/Experience:

  • Bachelor’s degree in graphics design, computer science, advertising, marketing, communications. 
  • 3 years of management experience. 
  • Proven track record of managing digital marketing portfolios.

Preferred Education/Experience:

  • Master’s Degree in related field. 
  • 3-5 years of management experience

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