Senior Paid Search Manager

envisionit

Envisionit is an award-winning creative digital agency that specializes in driving exponential growth for our clients through digital solutions that build relationships. It’s a place where you can see your work out in the world and understand its true impact, instead of being looped in endless revisions until the original vision is lost. Envisionit is a high-energy, tight-knit bunch of seriously talented people who genuinely like each other, have high expectations, and work hard for the collective success.

http://envisionitagency.com


Position Details

Senior Paid Search Manager
Job
Full-time
6/12/2017
Chicago Illinois
Chicago, IL

As a Sr. Paid Search manager, you’ll work alongside the industry’s best and brightest while having the opportunity to create your own impact for the agency.

Why you’re the right person for the role:

  • You live and breathe Paid Search when you’re at the office, and gain energy from innovating within the channel 
  • You thrive on results-driven successes across your campaigns 
  • You’re comfortable being a key player in multi-channel media programs, including pitch and proposal development 
  • You’re a master at explaining performance to internal and client stakeholders, taking time to educate and provide actionable insights 
  • You enjoy client facing, and the chance to explain and defend your recommendations to key stakeholders 
  • You enjoy the details and are always ensuring the highest quality of work across campaigns – from set up to ongoing management and optimization 
  • You’re a leader by nature and demonstrate a solutions-oriented approach to solving challenges, even under tight deadlines 
  • You’re an energetic and collaborative team player who has the ability to inspire others

A brief POV on the role:

“My experience and wisdom makes me the agency expert on all things paid search. As one of the agency’s senior paid search professionals, I provide guidance to paid search strategists, leading by example, and I am consistently looking for ways to elevate the agency’s offering. I am personally accountable for the overall performance of each of the clients I am assigned to. Based on the strategy/plans I develop, I build campaigns that are set up to perform against objectives. I partner with creative and client services to ensure all of our ads and copy are on-brand and in alignment with client expectations. I ensure all of my programs remain on budget and proper tracking is in place. My reporting is accurate and tells a clear performance story for clients. I’m passionate about my craft and am always looking for new opportunities to drive results.”

Core Responsibilities:

Lead clients’ paid search campaign strategies, and work with specialists on development and implementation;

Accountable for day-to-day optimization of assigned accounts;

Translate business and marketing goals into paid search programs;

Establish client-specific paid search objectives, strategies, budget estimates and insights;

Communicate campaign performance and status to clients and present client reports;

Be accountable for the quality of day-to-day management including:

  • Owning targeting;
  • Developing, maintaining, optimizing keyword sets;
  • Bid management;
  • Determining competitive sets and analysis;
  • Working with creative strategist on landing page strategies;
  • Writing and optimizing paid search ads (or knowing when to delegate writing to a in-house copywriter);

Work alongside Analytics in creating reporting structure and measurement;

Own and foster relationships with lead search engine partners (e.g. Google, Bing)

Provide marketplace expertise and education to agency and clients;

Add to the agency’s intellectual capital through case studies, blog posts, whitepapers and POVs

Bachelor's Degree

Requirements:

  • Solid experience with AdWords, Google Display Network, Google Analytics, Bing Ads AdWords and Bing certified 
  • Experience setting up and using Google Tag Manager 
  • 4+ post-internship years of experience in paid search 
  • Excellent written and verbal communication skills; 
  • Attention to detail with the ability to manage projects from beginning to end; 
  • Ability to think strategically and work independently; 
  • Strong organizational, analytical and communication skills; 
  • Demonstrated ability to prioritize and meet aggressive goals and timelines

Nice-to-Haves:

  • Experience with paid social and/or programmatic media buying, a plus

Salary will be commensurate with experience. And our benefits are pretty sweet, too.



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