Marketing Manager

Sunrise Banks

Sunrise Banks is the most innovative bank empowering the underserved to achieve.

The bank seeks to radically change the way urban communities and underserved people thrive by empowering them to achieve their aspirations. Simply stated: compassion is the bank’s motivation, its mission is to empower, its spirit is to achieve.

Sunrise Banks has a dynamic social entrepreneur at its helm, leading a team that innovates in the financial services industry and strives for financial inclusion for all. Sunrise is headquartered in St. Paul, Minnesota and has a long history of serving inner city communities in Minneapolis and St. Paul. The bank's 8 branches are primarily located in the urban core of Minneapolis and St. Paul. Sunrise’s innovative spirit also launches the bank nationally through various initiatives in its primary business lines:

  1. Commercial Lending & Leasing
  2. Relationship Banking
  3. National Products including a growing Prepaid Card division
  4. Government Lending focused on New Markets Tax Credits & Small Business Administration lending

All of the business lines are not only held to financial sustainability goals, but also demonstrate progress in achieving positive social impact.

https://sunrisebanks.com

Position Details

Marketing Manager
Job
Full-time
6/27/2017
Twin Cities Metro
Saint Paul, MN

We are looking for an amazing, innovative, data-driven, self-starter manager to lead the marketing functions of our team. We are a fast paced, always changing bank who's primary role is to do good in the community. Every day at Sunrise brings new challenges and opportunities to think outside the box. Our culture thrives on innovators, big thinkers, and people who love the fear and excitement of it all. If you are thriving at a start-up or an agency but want to make a positive impact on the community and want to work with the coolest people, send us your resume.

POSITION SUMMARY:

Assists in the development of marketing strategies and manages and executes those strategies, along with develop programs which directly support the bank and organization-wide goals established in the Strategic Plan and/or communicated by the Chief Brand Officer. Manages marketing messages to ensure brand consistency across all marketing avenues, including social media. Builds relationships with local partners to identify possible marketing sponsorship opportunities to grow the banks presence in both a traditional and non-traditional way. The marketing manager is also responsible for managing the marketing GL and tracking, along with development of the marketing metrics program. Assists the Chief Brand Officer with CX, PR and other related responsibilities.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Marketing Management 
  • Corporate Branding 
  • Marketing Research & Analysis 
  • Public Relations 
  • LMA (Lead, Manage, Accountable) & 10x Leadership 
  • Banking Compliance

Education and/or Experience:

  • Bachelor's degree in Marketing
  • Minimum of five (5) years related experience and/or training; or equivalent combination of education and experience.
  • Prior bank marketing experience desired
  • Minimum of two (2) years in a supervisory/management role.

Communication Skills:

  • Superior writing skills and the ability to proof read and edit bank marketing products, brochures, ads and other correspondence to identify errors in content, spelling and grammar.
  • Ability to write reports, ad copy and correspondence.
  • Ability to speak professionally and effectively with customers and employees of the organization.

Analytical Skills:

  • Ability to analyze information and produce appropriate reports.
  • Knowledge of standard marketing metrics for financial institutions.
  • Basic accounting and reconciliation skills preferred.

Technical Skills:

  • Strong skill set in the use of the following software applications: Microsoft Excel, Word, PowerPoint and Outlook.
  • Ability to create graphs and charts using Excel required.
  • Expertise and strong knowledge in the use and maintenance of LinkedIn, Facebook, Twitter, and other social media desired.
  • Experience with Salesforce.com, Adobe Creative Suite (InDesign, Illustrator, and Photoshop), Fiserv Director and Viewpoint preferred.

Work Environment:

  • The working environment is typical for an office and does not require exposure to difficult or hazardous conditions.

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