The Account Executive is responsible for generating results for multiple B2B and B2C clients. The ideal candidate must possess a strong spirit of curiosity, as well as creativity, a strategic mind, and a winning attitude. Strong verbal, written, presentation, and organizational skills are vital. On a daily basis, you will:
- Coordinate, and oversee all agency activities on behalf of the client
- Create and oversee marketing strategies and campaigns
- Manage day-to-day client-agency communication
- Maintain meticulous documentation of all activities for the client and agency
- Collaborate with the internal team, including creative, media, production, finance, and ownership
Specific duties include writing creative briefs, media briefs, and marketing plans; coordinating the creative process between agency staff and outside vendors; managing digital strategies including mobile, online, and social media; and overseeing the execution of a full range of communication vehicles that will drive interest, traffic, and sales.