Required Knowledge, Skills and Abilities:
1. Proven experience in creative content for print and digital platforms. Possess excellent writing and editing skills and editorial judgment. Creative thinker.
2. Proofreading skills, with attention to detail, grammar and style.
3. Fluent in AP style and willingness to adhere to the College’s identity and branding standards.
4. Ability to build relationships across the College.
5. Ability to work during non-business hours.
6. Ability to handle multiple assignments and meet deadlines.
7. Ability to work independently.
8. Communication, organization, project management skills; highly detailed.
9. Ability to collaborate with members of the Office of Marketing and Communications team.
10. Understand graphic design process and print production.
11. Knowledge of Microsoft Suite, Flickr and project management software, such as Redbooth and similar software.
12. Knowledge of photography and video production.
13. Experience in higher education a plus.
14. Ability to pitch to ethnic-specific media outlets/key influences a plus.
15. PRSA membership experience a plus.
16. Experience with web content management systems, such as WordPress or Drupal.
Distinguishing Characteristics:
The assistant director will generate factual, error-proof content such as media releases and news stories; monitor the College’s news coverage and identify opportunities for the College to lend its voice in on current topics and trends; and participate in monitoring services and metrics to assess the performance of the College’s external communication efforts. The assistant director also will develop and maintain relationships with journalists and other media representatives, responding to their inquiries and proactively pitching newsworthy content that supports strategic institutional initiatives. The assistant director must be able to meet fast-paced deadlines and collaborate with constituencies on and off campus.
Education/Training:
A Bachelor’s degree in English, Journalism, Communications or related field is required.
Experience:
One to three years of experience desired. Excellent writing, spelling and grammatical skills are essential.