B2B Marketing Manager

CUNA Mutual Group

We help hardworking Americans strengthen their financial future—for themselves and their loved ones. Always working in the best interest of our valued customers, we help protect, invest and plan for a healthy future.

http://www.cunamutual.com


Position Details

B2B Marketing Manager
Job
Full-time
7/21/2017
Southwest Wisconsin
Madison, WI

Who you ARE:

To start with, you have a burning passion for all things B2B.

You thrive in a fast-paced, creative culture and can move quickly and comfortably, managing multiple projects from start to finish (and have years of experience doing so).

You enjoy, and are naturally inclined to, writing creative briefs to help communicate your strategic vision in a style that is brief, informative, fun, friendly and semi-formal.

You have demonstrated the ability to work both independently and with a group, as part of a dynamic team of marketing professionals (using the left brain to deal with the strategy & business and your right brain to play with creative teams).

Business leaders, sales teams and other cross-functional partners lean on you because they value your opinion regarding concepts as it supports the strategy.

You stay up to date with trends in online and direct marketing, email, content marketing, and you have a deep understanding of the interactive digital tools space. 

Want to learn more? Read on. 

What you’ll DO:

The Marketing Manager is responsible for B2B marketing efforts to support acquisition, retention and go-to-market of new products, services and capabilities.You will use your strong and ever expanding marketing acumen to tackle and successfully solve business problems such as retention of a product with high market share or building a launch-plan for a brand-new product. You will demonstrate outstanding collaboration, communication and prioritization skills to achieve desired goals in an agile work environment. 

Job Responsibilities:

  • Lead strategic marketing planning to ensure success in effectively meeting business and marketing goals in a B2B marketplace
  • Develop and execute marketing plans, with internal resources and external agencies
  • Work as a digitally-engaged individual with proven competencies to continuously use, learn and teach others new technologies and marketing disciplines.
  • Excel in an Agile cross-functional work environment including real-time management of opportunities and situations.
  • Collaborate and partner with business leaders, sales organization and other cross-functional partners to proactively seek marketing solutions to business problems, drive effective communications and to prioritize initiatives and resources.

Minimum Requirements:

  • Bachelor’s degree in Marketing, Business, or related field
  • 5+ years of related experience
  • Strong marketing acumen with passion to further develop
  • Demonstrated expertise in development and execution of marketing plans
  • Ability to manage and prioritize strategies and execution in an agile business environment
  • Ability to motivate and lead team of cross-functional resources and external vendors to achieve plan success
  • Proven teamwork and proactive communication skills
  • Work effectively in time sensitive environment

You can expect great things from CUNA Mutual Group.

Our financial strength and continued growth allow us to craft a comprehensive package to attract and retain the brightest.

  • Competitive pay
  • Performance bonuses
  • Health care coverage options
  • Dental plan
  • Vision coverage
  • Paid vacation
  • Paid sick time
  • Paid holidays
  • Parental leave
  • Company-sponsored pension plan401(k) retirement plan and company match
  • Short- and long-term disability
  • Company-paid life insurance and optional family coverage
  • Employee discounts at area merchants
  • Private lactation rooms
  • Tuition assistance
  • Paid training and development
  • Longevity awards
  • Access to healthy snack and lunch options
  • Business casual environment
  • Flexible hours and work-at-home options
  • Employee Assistance Program
  • Transportation assistance
  • Accessible facilities

Note: Benefits may vary by employment status or office location.



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