Brand Communication Manager, 3M Consumer Business Group

3M

About 3M:

At 3M, we apply science in collaborative ways to improve lives daily.

3M is a global science company that never stops inventing. Using 46 technology platforms, our integrated team of scientists and researchers works with customers to create breakthroughs. Our inventions have improved daily life for hundreds of millions of people all over the world. With $30 billion in sales, our 90,000 employees connect with customers all around the world. Scientists, researchers and marketers work across countries and across subjects to solve challenges big and small.

https://www.3m.com/3M/en_US/company-us/

Position Details

Brand Communication Manager, 3M Consumer Business Group
Job
Full-time
12/13/2017
Twin Cities Metro
Maplewood, MN

3M is seeking a Brand and Communications Manager in our Consumer Business Group for the Home Care Division in Maplewood, Minnesota. At 3M, you can apply your talents in bold ways that matter. Here, you go.

Job Summary:

The Brand and Marketing Communications Manager will be responsible for leading the integrated marketing communications team to develop, execute and measure the Scotch-Brite™ Brand, Scotchgard® Brand, Thinsulate® Brand and the O-Cel-O™ Brand investments, across all consumer touchpoints, in partnership with business unit leaders across the Home Care Division.

Roles and Responsibilities include but are not limited to the following:

  • Global responsibility for communication of and advocacy for the Scotch-Brite™, Scotchgard® and Thinsulate® brand guidelines
  • Development of holistic, integrated programs to increase awareness, drive purchase intent and create an emotional bond with Home Care Division products and brands.
  • Management and coordination of the execution of these integrated marketing programs. Potential tactics to include traditional advertising, public relations, in-store, digital media, events and national promotions.
  • Direct supervision of two marketing communications professionals.
  • Leadership of the cross-functional Brand Integrated Communications Team.
  • Partner directly with business unit leaders and their reports to provide strategic communication counsel and executional excellence.
  • Manage agency partnerships and fulfillment vendors to insure continued strategic alignment and executional excellence.
  • Development of ROI analyses for the organization to ensure effective marketing plans to drive POS growth and share growth.
  • Responsible for National Shopper Marketing programs – creative, media and close integration with Account-specific Shopper Marketing Team
  • Management and tracking of campaigns/programs in the budget.

For more brand information, go to scotch-brite.com and scotchgard.com

Basic Qualifications:

  • Bachelor's Degree or higher from an accredited University 
  • Minimum of six (6) years of marketing communications experience 
  • Minimum of six (6) years of experience developing integrated marketing communications programs

Preferred Qualifications:

  • Master’s Degree, focus in Marketing or Communications. 
  • Five (5) years experience developing branding and/or marketing strategies. 
  • Five (5) years experience working with digital communications programs. 
  • Five (5) years consumer products marketing experience. 
  • Five (5) years experience working with outside advertising, creative agencies and fulfillment vendors. 
  • Strong interpersonal skills in working with direct and cross functional teams. 
  • Strong consumer awareness and insight development skills. 
  • Strong leadership and project management skills. 
  • Strong analytical skills in the development of ROI assessments.

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