Channel Marketing Specialist

Springs Window Fashions

We've been part of the home décor industry since 1939. Today, our products are available in nearly every major retailer and in thousands of design showrooms. We’re proud of our long history of innovation, and we’re proud of what we offer today. From the warmth of wood blinds to the smooth glide of roller shades to the fashionable swish of drapes, our wide array of products gives every person the opportunity to design the perfect look for their home. But our goal is not just to decorate homes; we aim to provide every person who touches our brands with The Best Experience. The engineer who designs a product, the worker who makes it, the dealer or retailer who sells it, the person who adds it to their home—we treat each person with the same respect and care and constantly strive to earn their trust and loyalty.

http://www.springswindowfashions.com

Position Details

Channel Marketing Specialist
Job
Full-time
7/11/2017
Southwest Wisconsin
Middleton, WI

Responsible for coordination and implementation of marketing efforts for products and brands sold through the designer channel (i.e. dealers and franchises) with the objective of profitably growing the retail segment of our business.

Selling Support Programs and Initiatives (60%)

  • Coordinate with Channel Manager, Product Managers, and the Sales department to facilitate the development of sampling, new selling materials, displays and related merchandise i.e., product information guides, advertising planners, product displays, display stuffers, product literature, sample books, pricing, sell sheets, louver selectors, dealer launch kits, etc.
  • Develop and execute dealer and end user promotions to gain market share.
  • In collaboration with appropriate sales managers, make presentations to dealers, fabricators and others (including internal associates) as required.
  • Work with product managers to develop and implement comprehensive training materials and selling tools.
  • Coordinate lead generation program and financing program with outside vendor(s).
  • Coordinate and communicate rebate promotions with outside vendor(s).

Channel Strategy and Planning (20%)

  • Research sales potential and market viability for product by sales channel and recommend penetration strategies.
  • Work with Sr. Channel Manager and/or Channel Manager on development and implementation of long-range plans and competitive strategies for business unit.

Run the Business (20%)

  • Preparation and implementation of marketing plan and sales forecast.
  • Obtain thorough knowledge of SWF product lines.
  • Obtain thorough knowledge of competitive product lines, pricing and market activity.
Education and Experience:
  • Bachelor's degree required, preferably with emphasis in Marketing 
  • 0-3 years of marketing or sales experience is required 
  • Prefer experience with a consumer goods company 

Knowledge, Skills and Abilities:

  • Must be a skilled problem solver with good writing and presentation skills. 
  • Must have proficient analytical and marketing, skills. 
  • Must be comfortable with financial information, margin analysis, ROI calculations, etc. 
  • Must be proficient with MS Excel and Word along with possessing good written and verbal communication skills.
  • Full-Time, Salaried Position
  • Full health, dental, vision
  • 401k matching
  • Annual Profit Sharing

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