Communications Specialist

ACCME

About Accreditation Council of Continuing Medical Education:

The ACCME's mission is the identification, development, and promotion of standards for quality continuing medical education (CME) utilized by physicians in their maintenance of competence and incorporation of new knowledge to improve quality medical care for patients and their communities.

The ACCME fulfills its mission through a voluntary self-regulated system for accrediting CME providers and a peer-review process responsive to changes in medical education and the health care delivery system.

http://www.accme.org


Position Details

Communications Specialist
Job
Full-time
7/11/2017
Chicago Illinois
Chicago, IL

The Communications Specialist supports the management of digital communication strategies designed to promote the value of accredited continuing medical education (CME). The specialist is responsible for managing, monitoring, and improving the ACCME’s social media to build visibility and engagement with the accredited CME community, clinicians, healthcare leaders, and other stakeholders. Other key responsibilities include coordinating, managing, and improving content on the ACCME and Joint Accreditation for Interprofessional Continuing Education websites, managing publications, assisting in media relations, and identifying strategies to achieve communications goals.

Primary responsibilities will include:

Social Media

  • Manage, monitor, and improve social media presence to build visibility and engagement with the accredited CME community and other stakeholders. 
  • Prepare and manage digital communications calendar; coordinate content development across all areas and with external organizations, as appropriate. 
  • Monitor perception of ACCME/CME in online media/social media; anticipate challenges and opportunities; support the development and implementation of proactive responses. 
  • Analyze performance and generate reports. 
  • Monitor emerging social media technologies and trends to provide recommendations for optimizing communications strategies.

ACCME Website

  • Coordinate website content management across areas. 
  • Coordinate regular content reviews to ensure accuracy and consistency of messaging. 
  • Support the creation of new content; assist with adapting, improving, updating, and optimizing existing web content to enhance user experience and SEO; identify strategies to improve user experience. 
  • Track and analyze website usage. 
  • Prepare recommendations for achieving communications goals.

Publications and Content Development

  • Manage publication of monthly enewsletter, including writing, editing, and formatting for the website and dissemination via our email marketing service. 
  • Support publication of executive summaries and other reports. 
  • Assist with release of surveys and calls for comment; generate analyses of responses.

Media Relations

  • Assist in responding to media inquiries. 
  • Support research and preparation for CEO’s interviews with media. 
  • Manage media inquiries log.

Joint Accreditation for Interprofessional Continuing Education

  • Assist with development and implementation of an integrated, strategic communications plan for Joint Accreditation, including building a Joint Accreditation social media presence. 
  • Support Joint Accreditation website content management.

Other responsibilities

  • Support the implementation of ACCME’s new brand guidelines. 
  • Assist with strategic communications initiatives as assigned. 
  • Support other projects as assigned.

Qualifications:

  • BA in Communications, Journalism, Digital Media, or related field; or 2 to 3 years related experience and/or training; or equivalent combination of education and experience 
  • Experience in social media and website content management 
  • Experience with a nonprofit, healthcare, education, or accrediting/regulatory organization a plus 
  • Excellent verbal and written communication skills 
  • Experience writing and editing for digital platforms 
  • Ability to translate complex, nuanced issues into clear, compelling messages 
  • Proficient with Microsoft Office Professional, Drupal 
  • Strong interpersonal skills; values a demanding, team-focused environment 
  • Flexible, adaptable, highly organized, detail oriented; demonstrated ability to prioritize multiple tasks and function under deadline pressure 
  • Ability to engage with multiple audiences, including highly educated healthcare practitioners, journalists with lay publications, and the public


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