The Consumer Insights Strategist is the marketing research expert for the Alumni Relations team at the Wisconsin School of Business. This position will utilize leading marketing research techniques to create breakthrough insights, guide business strategies, and support broader school and university objectives focused on alumni engagement and philanthropy goals. This position is responsible for serving as the "voice of alumni" by leading customized qualitative and quantitative research including, but not limited to, managing a panel of alumni (creating and deploying surveys), conducting segmentation analysis, measuring and tracking marketing effectiveness, and conducting interviews and focus groups. This position will also champion insights into action by providing action-oriented recommendations derived from consumer insights and market trends.
The Wisconsin School of Business employs over 80 faculty and over 250 staff members in support of its programs, which include an undergraduate program, a range of graduate degrees, and executive education offerings. This position is critical to securing the success of the school and ensuring the legacy of the Wisconsin School of Business as a leader in business scholarship. With more than 1/3 of the School's budget funded by philanthropy, alumni and donor engagement is a key component in the School's success. The mission of the alumni relations team is to understand the needs and goals of our more than 40,000 alumni and nearly 5,000 donors to create effective engagement, marketing, and fundraising strategies to meet our increasing philanthropic goals. The Consumer Insights Strategist position will design, execute, and interpret a variety of qualitative and quantitative research methodologies to socialize insights that will enhance how alumni experience and build a relationship with the Wisconsin School of Business.