Consumer Marketing Specialist

Lifetouch Church Directories and Portraits Inc.

About Us:

Lifetouch Church Directories & Portraits Inc. brings families together for cherished portraits while recording historic moments in high-quality pictorial directories. Beautiful, studio-quality portraits that families love are our specialty. Showcase what makes your community special: your families by allowing us to make the memories last a lifetime.

http://lifetouch.com


Position Details

Consumer Marketing Specialist
Job
Full-time
9/20/2017
Twin Cities Metro
Eden Prairie, MN

Picture yourself at Lifetouch. Interested in evolving our consumer experience using a combination of creativity and analysis? We are expanding our marketing team; this is an exciting new role! We’re looking for an experienced consumer marketer who is willing to challenge the status quo, a consumer-obsessed professional who is able to provide high-level professional support for the implementation, management, and evaluation of all phases of pricing strategy, e-commerce and advertising campaigns.

Primary Duties and Responsibilities:

  • Build consumer empathy across the organization 
  • Develop marketing campaigns to inspire consumers to drive sales and build the Lifetouch brand. 
  • Leads development of new promotions and pricing strategies 
  • Develops new product roadmap and leads cross-functional team in execution 
  • Tests new methodologies and channels to communicate directly to the consumer 
  • Interacts with the sales and operations, IT, and production teams 
  • Analyzes sales information and projections

Education:

  • Bachelor’s Degree in Business or equivalent experience

Experience:

  • 5 to 8 years performing increasingly complex and broadly defined marketing functions in areas such as research, direct, channel, product, brand, program, communications, pricing, and/or e-commerce


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