Digital Brand Manager

Springs Window Fashions

Springs Window Fashions is the second largest manufacturer and marketer of custom window coverings in the world. Founded in 1939, Springs now employs over 6,000 associates in North America. Springs maintains a multi-brand strategy for both commercial and residential window coverings. Our brands include:Graber, Bali, SWFContract, Horizons Window Fashions, Mecho, SunSetter, and Mariak. Visit www.springswindowfashions.com to learn more about our business, corporate culture, and rich history.

http://www.springswindowfashions.com


Position Details

Digital Brand Manager
Job
Full-time
2/19/2018
Southwest Wisconsin
Middleton, WI

Job Purpose:

Develop strategic plan for digital marketing activities including website, app’s, dealer portal, online quoting, SEO, email, social media, digital assets and display advertising.

Job Duties:

  • Manage all digital based marketing programs including websites, apps, portals, social media, digital assets, online training and email marketing 
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising 
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
  • Plan, execute, and measure experiments and conversion tests Brainstorm new and creative growth strategies 
  • Collaborate with internal and external teams to create landing pages and optimize user experience 
  • Identify trends and insights, and optimize spend and performance based on the insights 
  • Evaluate emerging technologies. 
  • Provide thought leadership and perspective for adoption where appropriate 

Education and Experience:

  • Bachelor's degree in Marketing or related field required 
  • Minimum 3-5 years of related experience required 

Knowledge, Skills, and Abilities:

  • Proficient in Adobe PhotoShop, InDesign, and Illustrator 
  • Proficient in Maya or other 3D illustrator 
  • CMS experience, HTML, Mail Chimp, SEO experience
  • Google Analytics, Facebook analytics, Social Marketing, CRO (Conversion Rate Optimization)


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