Digital Communications Specialist

First Busey Corporation

About Us:

From outstanding product offerings to committed, service-driven associates—First Busey Corporation (NASDAQ: BUSE) is the premier provider of financial services. Busey is an approximately $7 billion diversified financial holding company for Busey Bank and Busey Wealth Management in Champaign, Illinois; FirsTech, Inc. in Decatur, Illinois; and Trevett Capital Partners in Fort Myers, Florida. With a dedicated team of more than 1,300 associates, Busey serves the personal, business and wealth management needs of communities in Central Illinois, Indianapolis, Indiana, Southwest Florida, the St. Louis, Missouri metropolitan area and beyond.

https://www.busey.com

Position Details

Digital Communications Specialist
Job
Full-time
9/7/2017
Central and Southern Illinois
Champaign, IL

Duties/Responsibilities:

  • Assist in growing the company’s social media presence by developing engaging content, and monitoring and communicating – including outside normal operating hours – with online communities.
  • Author/edit and maintain calendar of social media channel communications, including Facebook, Twitter, Pinterest, Instagram and LinkedIn.
  • Provide weekly and monthly reporting/analysis of social media analytics.
  • Assist in the monitoring of online reputation management practices through daily monitoring and reports.
  • Assist in maintaining master media lists by market, distributing press communications, archiving media coverage and providing support for media training for associates.
  • Assist the Communications Director in organizing, producing and communicating innovative active media corporate communication tools – podcasts, corporate video spots, presentation materials, etc.
  • Coordinate corporate communication copy, including brand messaging/copywriting, also assisting with internal and external publications, corporate news releases and other related projects.
  • Research, design and implement successful marketing communication timelines and plans on a variety of topics to support corporate, bank, wealth management and subsidiary initiatives.
  • Research media coverage and pitch opportunities for various lines of business and subsidiaries.
  • Develop formal speeches, remarks and talking points as requested.
  • Develop professional awards submissions for associate-related activities and industry-wide awards and recognition programs.
  • Other projects and initiatives as assigned.

Education:

  • Requires Bachelor’s degree in Communications, Journalism, Marketing or related field.
  • Requires 2 or more years of communication experience.
  • Requires knowledge of Microsoft Office.

Qualifications:

Knowledge of:

  • Strong oral and written communication skills
  • Excellent organizational skills with ability to adapt quickly to changing priorities while keeping projects on course
  • Communication disciplines such as public relations, advertising, marketing and graphic design

Ability to:

  • Take reasonable care in completion of work to prevent loss
  • Consistently manage communications and related activities
  • Assist growth plans to support desired strategic objectives of the organization
  • Develop and maintain strong media relationships
  • Analyze and recommend communication needs

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