Digital Community Manager

The Digital Community Manager, will develop, implement, track, and optimize all digital marketing channels. The ideal candidate is data driven and strategic, creative and analytic, a team builder and a team player; willing to roll up their sleeves to drive great outcomes quickly and effectively. The Digital Community Manager will lead strategic and day-to-day tactical efforts to maximize qualified online traffic and sales, leveraging the optimal mix of paid media and organic search.

• Create and execute digital marketing strategies including SEO/SEM, email, display advertising, and social.
• Identify other digital marketing channels to further generate traffic, engagement and revenue.
• Measure and report on the performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the data/metrics.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Up-to-date with the latest trends and best practices in digital marketing and measurement.
• Collaborate with vendor partners.
• Optimize email performance, including timing, frequency, segmentation and triggers in conjunction with marketing automation opportunities.
• Establish monthly targets for digital marketing programs; monitor & optimize campaigns to exceed plans.
• Oversee all outsourced programs, vendors and partnerships to ensure performance goals and agreements are met, as well as incremental opportunities identified and captured.
• Lead the development and execution of web analytics reporting, tracking, and drive for insights to maximize conversion and site ROI and to inform key decisions.

Requirements:

• Bachelor’s degreein Marketing or related field.
• Minimum 5 years digital marketing experience.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, and email campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Strong analytical skills and data driven thinker.
• Experience in optimizing landing pages as well as experience with A/B testing.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture).
• Strong understanding of ecommerce analytics and metrics.
• Ability to respond to continually changing priorities and coordinate multiple projects.
• Strong computer skills, specifically Microsoft Office Products.
• Excellent customer service, interpersonal, communication and problem solving skills.
• Ability to balance working independently with being a collaborative team member.
• Strong organizational abilities Strong writing and editing skills.
• Experience and knowledge in HTML and Adobe Suite, Dreamweaver desired.
• Some travel required.

NFDA has a generous benefit package including health insurance, free dental insurance, generous Paid Time Off (PTO) and much more!