Digital Marketing & Tradeshow Specialist

Under direct supervision, the Digital Marketing & Tradeshow Specialist is responsible for the implementation, management and optimization of PFERD’s digital marketing efforts. This position will support PFERD’s web and social media strategies. The Digital Marketing & Tradeshow Specialist has responsibility for the planning, coordination and execution of the company’s trade shows and meetings, well as managing the company’s incentive program.

Essential Duties/Responsibilities:

• Works with web content management system to maintain current content, execute marketing campaigns and drive brand awareness.
• Manages and executes PFERD’s social media plan.
• Generates and posts content while growing postings, digital community and audience engagement.
• Generates and reports on associated analytics.
• Manages company’s email marketing program; coordinates and oversees eblasts and regular digital marketing communications.
• Support the execution of the annual trade show, buying group/association meeting schedule, as well as any events hosted by the Marketing Department.
• Coordination of show and meeting activities including registration and logistics; ordering and shipping of assets including products for display, booth property and related materials.
• Manages the company’s incentive program and primary contact person with the inventory management company.
• Participates in team meetings, understands team’s objectives and anticipates needs.Works with the team to create marketing solutions and processes.
• Performs other related duties as assigned.

• Bachelor’s Degree in Marketing or equivalent marketing experience
• Strong creative, writing and oral communication skills
• Experience in digital marketing including web design/content, social media and email communications
• Proficiency in Adobe Dreamweaver, HTML and CSS with CRM.
• Desired experience with scripting languages (Javascript, PHP, ASP)
• Computer literacy in Microsoft (Word, Excel, PowerPoint, Access)
• Motivated self-starter with ability to problem solve
• Ability to multi task with strong attention to detail
• Ability to work independently as well as in a team environment with key internal and external constituents
• Strong organizational skills.
• Professional demeanor and appearance

PFERD offers an exceptional compensation package to include competitive wage, insurance, retirement plan, paid holidays and vacation.