Digital Marketing Intern

Blue Cross and Blue Shield of Minnesota

About Blue Cross:

Founded in 1933, Blue Cross and Blue Shield of Minnesota is the largest health plan in the state. We have more members, the largest network of providers and more products and services than any other plan in Minnesota. From the beginning, Blue Cross has been an innovator with a mission of making a healthy difference in people’s lives.

We understand the importance of finding a job that you truly enjoy — at a company that shares your values. We’ve made it easy to feel good about working at Blue Cross by encouraging volunteerism, valuing diversity and offering the flexibility you need to live a balanced life. We offer a suite of comprehensive medical and dental benefits as well as competitive pay, flexible work schedules and generous personal paid time off in addition to 20 hours of volunteer paid time off each year. We look forward to serving Minnesotans over the next 80 years and beyond. Join us and make a healthy difference through the work you do every day.

https://www.bluecrossmn.com

Position Details

Digital Marketing Intern
Internship
Part-time
10/23/2017
Twin Cities Metro
Eagan, MN

Join the Blue Cross and Blue Shield of Minnesota’s Brand & Engagement Marketing Team as a Digital Marketing Intern. Learn more about today’s health care industry transformation and its impact on healthcare marketing and how leading companies like Blue Cross Minnesota are responding to the new challenges.

You will be member of an in-house modern marketing agency that is enabling Blue Cross Minnesota’s transformation into a digital-first, consumer-centric organization serving members, clients and producers. You will be working with tech-savvy Digital Marketing Specialists, Content Marketing Strategists, Designers, Writers and Marketing Consultants. You will gain an understanding of what it’s like to be a modern healthcare marketer by being assigned tasks within multiple engagement marketing campaigns and taking on several stand-alone projects in different areas of the team.

We’re looking for candidates planning to graduate with Bachelor’s degree in Communications, Journalism or Marketing who are well-organized, able to multi-task and have knowledge/experience in digital marketing (web, SEO, social media, email, PPC), multichannel campaign management, marketing automation (Salesforce Marketing Cloud and Pardot) and content marketing.

Requirements:

  • 3.0 or above GPA. 
  • Current enrollment in a 4-year accredited academic institution. 
  • Application knowledge of Word, Excel, and PowerPoint. 
  • Ability to communicate to all levels. 
  • Organizational - ability to gather, categorize and prioritize information

Preferred Requirements:

  • Microsoft Office (Excel, PowerPoint, Word) 
  • Social Media (Youtube, Facebook, Twitter, Instagram, etc.) 
  • Website content management CMS (Sharepoint, Wordpress, etc.); 
  • Marketing automation (Marketing Cloud, Pardot etc.); 
  • Productivity tools (Basecamp, Smartsheet, Trello, etc.).

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