Digital Marketing Manager

Lake Strategic Marketing

Lake Strategic is a full service marketing agency with a media focus and deep expertise in the areas of media planning and implementation, brand building and creative design. Our team of seasoned professionals have decades of experience and a vast portfolio of relationships particularly in the Outdoor Industry.

Position Details

Digital Marketing Manager
Southeast Wisconsin
New Berlin, WI

Lake Strategic is currently accepting applications for a Digital Marketing Manager.

Duties of the Digital Marketing Manager:

  • Devise strategies to drive online traffic to websites.
  • Track conversion rates and initiate improvements to the websites.
  • Developing and managing digital marketing campaigns.
  • Utilizing a range of techniques setting up and optimizing SEO, SEM and PPC and Adwords campaigns.
  • Oversight and execution of the social media strategy for the Agency and our Clients.
  • Managing Client’s online brand and product campaigns to raise brand awareness.
  • Improving the usability, design, content and conversion of websites.
  • Responsiby for planning and budgetary control of digital marketing campaigns Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the Agency at the forefront of developments in digital marketing.
  • Creativity with light graphics experience required – to include Photoshop, InDesign, Illustrator.
  • Experience in execution of email campaigns and strategies for growth of email database.
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels Solid knowledge of website analytics tools
  • Bachelor degree in Marketing.
  • Minimum 5 year’s experience in a similar digital marketing role to include managing PPC, SEO and Affiliate programs.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in SEO, SEM, PPC, Ecommerce, Email marketing social media.
  • Articulate and professional communication skills.
  • Self-Starter who meets deadlines and can motivate a team with the goal of exceeding the expectations of our Clients

Starting Salary range is between $60,000 and $72,000 annually.

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