Digital Marketing Manager

Lake Strategic is currently accepting applications for a Digital Marketing Manager.

Duties of the Digital Marketing Manager:

• Devise strategies to drive online traffic to websites.
• Track conversion rates and initiate improvements to the websites.
• Developing and managing digital marketing campaigns.
• Utilizing a range of techniques setting up and optimizing SEO, SEM and PPC and Adwords campaigns.
• Oversight and execution of the social media strategy for the Agency and our Clients.
• Managing Client’s online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of websites.
• Responsiby for planning and budgetary control of digital marketing campaigns Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the Agency at the forefront of developments in digital marketing.
• Creativity with light graphics experience required – to include Photoshop, InDesign, Illustrator.
• Experience in execution of email campaigns and strategies for growth of email database.
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels Solid knowledge of website analytics tools

• Bachelor degree in Marketing.
• Minimum 5 year’s experience in a similar digital marketing role to include managing PPC, SEO and Affiliate programs.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in SEO, SEM, PPC, Ecommerce, Email marketing social media.
• Articulate and professional communication skills.
• Self-Starter who meets deadlines and can motivate a team with the goal of exceeding the expectations of our Clients

Starting Salary range is between $60,000 and $72,000 annually.