Digital Marketing Manager

Sonic Foundry

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management.

We were founded in 1991 in Madison, Wisconsin, and our first products were groundbreaking software applications that let the average person with a PC manipulate digital audio and video. Ten years later, we decided to solve bigger enterprise communication problems for corporations, universities and government agencies.

The result is Mediasite, the patented webcasting platform, which automates the capture, management, delivery and search of lectures, online training and briefings. Today, through the Mediasite platform and our Events Services group, we help our customers connect within a dynamic, evolving world of shared knowledge.

http://www.sonicfoundry.com

Position Details

Digital Marketing Manager
Job
Full-time
7/8/2017
Southwest Wisconsin
Madison, WI

Reporting to the Director of Marketing, you’ll be instrumental in creating and executing our digital marketing strategy and initiatives. Our team includes excellent writers and creatives who produce high-quality, targeted content. You’ll be figuring out how best to market that content, review the effectiveness of campaigns and ultimately optimize the lead pipeline that we pass through to our sales teams.

Job Responsibilities:

  • Digital Strategy. Define how to use digital marketing to maximize the effectiveness of our overall marketing strategy. To be successful you will need to approach this challenge with a very analytical mind, and you should love data because we are a very data-driven team.
  • Email Marketing and Demand Generation. Our email marketing and demand-generation strategy is tightly integrated with Marketo and Salesforce. Working from our email database of over 500k profiles, you will collaborate with our content team to create highly-targeted campaigns that ultimately lead to solid lead generation.
  • Digital Marketing. Own strategy and manage outsourced firm for SEM, paid search and social media advertising. You’ll dictate what they do, how much they spend and you’ll analyze their results and map out the path for continual improvement.
  • Website Management. We currently have a large and robust website with a very high page rank. We are planning to redesign it to better showcase our products and solutions. We can outsource the visual design and technical development, but will need you to project manage the process and make sure we build it in a way that’s flexible enough to support the marketing campaigns of the day. You will be responsible for ongoing website management and maintenance, working with outsourced SEO services for site optimization.

Education: Equivalent of 4 years of college (Bachelors degree) or equivalent professional license preferred.

Experience and Qualifications:

  • Demonstrated experience with web authoring/management platforms (e.g. WordPress) and knowledge of SEO/SEM fundamentals.
  • Demonstrated experience with CRM and marketing automation platforms. (Salesforce and Marketo experience, a plus.)
  • Experience with projects that require high attention to detail.
  • Strong focus on metrics and analysis for improving marketing effectiveness across various tactics.
  • 2-4 years of experience in campaign development, email marketing, digital marketing, lead generation, content development and website management.

Competitive compensation & benefit package.


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