About the Position:
The ideal candidate for the Digital Marketing Specialist position will be an entrepreneurial quick study with an insatiable curiosity and strong desire to create content and then connect dots for strategic, testable multi-channel content distribution. In other words, you have a proven track record for creating and effectively distributing the right content on the right channel to the right audience with the right message that drives action toward the right goal. You know where and how the content you create should be digitally distributed, you can explain why it should be distributed there and how you will measure success, and you can monitor content performance after distribution to test and optimize creative and ad spends accordingly.
If you’re the ideal candidate and you think this position sounds like an ideal fit, once hired you will report directly to the Director of Marketing and help manage the execution of aggressive paid, earned and owned growth strategies by using a diverse range of tools and tactics. You may spend the morning crafting copy/content for A/B testing on Facebook and creatively engaging professional photographers on Twitter, then you may spend the afternoon analyzing campaign performance on Google Analytics and brainstorming ideas for next month’s email marketing campaigns. In between, you’ll likely spend some down time plugged into our Oculus Rift or HTC Vive to immerse yourself in the latest VR experiences for the sake of research, and for the sake of fun.
This could be an entry-level to mid-level management position depending on the qualifications of the candidate. An entry-level candidate with a demonstrated curiosity and proven ability to learn fast is more valuable to us than a veteran digital marketer who’s a specialized tactician and lacking a thirst to learn new skills and platforms. Either way, this position's responsibilities will be heavy on campaign execution with room to grow as the company scales.