The successful candidate will be career-driven, goal-oriented, passionate about their work and excited about contributing to a team.
Specific job responsibilities include:
Creation of drip campaigns - you will work closely with the sales department to look for specific segments or buyer personas to target via drip campaigns.
Creation of marketing collateral - you will work with our content team to provision social media content, ebooks, blog posts and campaign content. This may also include adding or editing content in our CMS.
Digital and General Industry Aptitude - you should be really excited to learn! We will give you the time to do research, attend industry events and conferences and elevate the marketing efforts at Argo as well as your personal development.
SEM/SEO - You should have an understanding of both organic and paid search engine optimization. You will be handling the day-to-day search marketing activities including keyword research, page optimization, content syndication, site promotion, and adwords campaign management. We use some great tools to help with this effort.
Analytics - An understanding of google analytics is preferred, this would include tag management.
Client Communication - Some customer contact is expected so you should be very comfortable reaching out to clients. This may include surveys, interviews and other contact to check on the effectiveness of our campaigns or in order to create marketing collateral (like case studies or testimonials).