Digital Marketing Specialist

Greater Madison Convention & Visitors Bureau

What does the Greater Madison Convention & Visitors Bureau do? We bring leisure, sports, and convention visitors to Madison and make sure they have the best time ever. We know Madison's great, and we're out to spread the word. We're looking for team members who are passionate about their work and Madison. So, consider us for your next career move….because sometimes, the grass really is greener on the other side! The GMCVB is an Equal Opportunity/Affirmative Action Employer and we want all qualified individuals to apply. It's our policy to provide reasonable accommodations to qualified people with a disability who are applicants for employment or employees.

https://www.visitmadison.com/about-us/employment-opportunities/current-job-opening/


Position Details

Digital Marketing Specialist
Job
Full-time
1/9/2018
Southwest Wisconsin
Madison, WI

The Digital Marketing Specialist will manage website content and provide web, digital ad, mobile app and email support for all marketing programs, initiatives and communications for the Greater Madison Convention & Visitors Bureau, the Madison Area Sports Commission and related websites.

  • Manage, monitor and update website content according to scheduled updates (via a web-based content management system) and serve as liaison to CMS vendor (includes working within the budget as directed by the Director of Marketing - DOM)
  • Ensure web site is easy to navigate and follows a user centric methodology (UX)
  • Create and send emails using MailChimp or other web-based software Support seasonal and content updates for mobile app including imagery and functionality as needed.
  • Capture and analyze web, email, digital ad and online magazine metrics using Google Analytics and other proprietary analytics tools
  • Create and manage user accounts/permissions for specific content as needed
  • Use digital asset management system and Photoshop to find images and prep for web- and email-ready usage
  • Regularly review the site section-by-section to look for content that could be updated or improved, recommend changes to DOM, implement as approved
  • Use knowledge of programming to enhance/replicate features and functions available via CMS vendor
  • Troubleshoot issues as they arise and utilize the tools available to resolve them
  • Provide web, digital ad, mobile app and email support for marketing programs, initiatives and communications (i.e. leisure campaigns, sports events, website, conversion research, digital visitor guide, original content strategy, social media and visitor, partner, convention and organization e-newsletters) to achieve departmental goals
  • Work with marketing communications team to identify content for traffic-building SEO/SEM initiatives

*The above is intended to describe the general content of and major responsibilities for performance of the position. It is not intended to be an exhaustive statement of job duties or requirements.

  • Associate’s degree in Communication Arts, Web Design, or related field;Bachelor’s preferred
  • 2 to 3 years of related experience
  • Proven experience in website management and regular maintenance via a content management system
  • Working knowledge of HTML and CSS; knowledge of open-source code preferred
  • Proven experience with best practices for online marketing, user experience, SEO/SEM, online analytics
  • Familiarity with Adobe Design Creative Suite, especially Photoshop and Dreamweaver is preferred
  • Knowledge and experience with programming and database languages preferred: PHP, ASP, ASP.NET, MySQL, Java, JavaScript, CSS, Flash
  • Proven balance of creative and analytical skills
  • Strong initiative and resourcefulness
  • Ability to plan, prioritize, and perform work within multiple, competing deadlines and with minimal supervision
  • Detail oriented with extremely good follow-up
  • Familiarity with CRM systems preferred
  • Proven experience in Google Adwords


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