Digital Marketing Specialist

Guy and O'Neill

For more than 40 years, Guy & O’Neill has manufactured a legacy of success by putting people first. We offer a wide range of capabilities — from wet wipes to liquid-fill products — and state-of-the-art equipment that is all in-house. We boast a short time to market, and our excellent customer service has resulted in a 99.9% on-time, in-full shipping rate. Our passion pushes us to create high-quality, innovative products, and we have the third-party audits to prove it.

https://www.guyandoneill.com/


Position Details

Digital Marketing Specialist
Job
Full-time
2/28/2018
Southeast Wisconsin
Fredonia, WI

G&O is looking for an amazing, nimble, and self-motivated digital marketer to join a fast-paced team leveling up our company. This position will report to the Director of E-Commerce & Digital Marketing and will support our contract and retail businesses. Candidate must be someone who likes to wear many hats, move fast, and operate with independence. This role will evolve as the organization grows, candidates will have the ability to influence department and company direction. Candidates must be detail-oriented and highly organized with the ability to translate needs into successful digital marketing tactics. Candidate should have broad digital marketing experience with depth in at least one area and an insatiable appetite for learning.

  • Hubspot platform and campaign management: Email & Marketing Automation, CRM, and creation of web and landing pages utilizing Hubspot COS - Hubspot training will be provided
  • Responsible for driving optimization of web and landing pages utilizing analytics and CX data to modify or create new experiences that serve our customers
  • Social Media Profile Management, including Facebook, LinkedIn, Glassdoor, Indeed, Google MyBusiness and other applicable properties
  • Paid Acquisition – Manage and measure the strategy and setup of in-house paid digital media campaigns to support all areas of business, some interfacing with external agencies
  • Keyword Research, web and Amazon A9; ownership of SEO for owned websites, influence on SEO for product search and new product development
  • Responsibility for Analytics and Reporting to measure how our marketing activity turns into customers and yields insights
  • Management of tracking pixels, tags, and integrations
  • Buyer Marketplace Profile Management, including RangeMe, Repositrax, Thomas.net
  • Contributor to Digital Content Management and Content Strategy, including editorial calendar
  • Contributor to Digital Shelf Merchandising, including Amazon.com, Walmart.com, and more

The ideal candidate has 3+ years of experience either in-house or at an agency. The Digital Marketing Specialist will begin at G&O by taking ownership of corporate digital channels to support our contract business and will quickly build into a key contributor to our expanding online retail business. This role blends growth, inbound, outbound, and community skillsets. We are a rapidly growing organization and the scope of your contributions are limited only by your skills, interests, and drive.

  • BA/BS degree or equivalent work experience
  • Prior experience in marketing preferred
  • Excellent communicator and creative thinker that utilizes real data to inform all decisions
  • Proven ability to collaborate with multiple departments and stakeholders
  • Effective time management, strong organization skills, and attention to detail
  • Strong personal interest in digital marketing, technology, and/or the future of retail
  • Preference will be given to candidates with current certifications in Google Adwords, Google Analytics, Hubspot, or other applicable certifications
  • Bonus skills: Web design (front or back end), Adobe Creative Suite, UX, A/B Testing, E-Commerce Store Merchandising or Operations, Copywriting

If you have skills we haven’t mentioned, let us know!

We offer a comprehensive and competitive benefit package:

  • Health insurance with HRA
  • Dental coverage
  • Vision coverage
  • Company-paid life insurance
  • Company-paid long-term disability insurance
  • Short-term disability insurance
  • Paid holidays
  • Paid time off
  • 401(k) with company match


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