This position will be responsible for a wide-scope of digital marketing activities including, but not limited to website content development and implementation, search engine optimization, digital advertising and paid search, marketing automation effectiveness, social media, online lead generation, and more.
This person will utilize their exceptional digital marketing experience to drive and execute on all aspects of a digital marketing program, by measuring and analyzing, optimizing, and implementing enhancements to our digital program to drive website traffic, lead generation, and ultimately, sales.
Key Accountabilities:
Marketing Automation and Operations
- Build and execute campaigns, programs, and emails in Marketing Automation Platform, HubSpot.
- Utilize HubSpot and Dynamics CRM to manage contacts, upload sourced lists, capture/generate new contacts, and grow the marketable contact database, while improving segmentation and targeting of audiences
- Own, maintain, and manage lead/contact record activities including lead cleanup, de-duplication, unread lead reporting, lead inbox support/assignment, and data normalization, as well as improving lead follow up processes with the sales team.
- Manage processes for high email deliverability, reputation (sender score) and overall performance
- Build engaging, responsive HTML email and landing page templates
Website and Search Engine Optimization (SEO)
- Work with marketing communications to develop web content to improve Search Engine Optimization
- Review and analyze website content and analytics for areas that need to be improved or revised and make changes to increase performance.
- Provide SEO expertise for keyword research, reporting, conversion goals, on-page site optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search for clients of multiple industries
- Manage performance reporting in Google Analytics, Google Search Console, and Conductor Searchlight.
- Implement SEO strategies to increase organic search traffic.
- Monitor online campaigns and make recommendations on goals to improve key performance metrics and drive revenue
Digital Advertising and Paid Search
- Create, manage, and optimize campaigns on Google AdWords
- Conduct keyword research; help formulate and post Google AdWords ads
- Understand audience targeting techniques across digital platforms to improve targeting effectiveness of all paid media channels