Digital Marketing Specialist

Springs Window Fashions

Springs Window Fashions is the second largest manufacturer and marketer of custom window coverings in the world. Founded in 1939, Springs now employs over 6,000 associates in North America. Springs maintains a multi-brand strategy for both commercial and residential window coverings. Our brands include:

  • Graber 
  • Bali 
  • SWFContract 
  • Horizons Window Fashions 
  • MechoSystems 
  • SunSetter 
  • Mariak 

Visit www.springswindowfashions.com to learn more about our business, corporate culture, and rich history.

http://www.springswindowfashions.com

Position Details

Digital Marketing Specialist
Job
Full-time
2/19/2018
Southwest Wisconsin
Middleton, WI

Job Purpose:

Develop, coordinate, and execute digital marketing campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders.

Job Duties:

  • Perform writing, copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising 
  • Partner with cross-functional teams to help team members understand viable upgrades or changes to internal systems and digital marketing solutions for products, courses, and other needed items 
  • Maintain and execute digital tasks on editorial calendar for all SWF Commercial Brands 
  • Work with and manage external partnerships for web and social content 
  • Compile competitive information on web site, online education/training digital marketing strategy online quoting platform, social media

Eduation and Experience:

  • Associate's dregree required 
  • Bachelor's degree in marketing or related field is preferred 
  • 1-3 years relevant work experience required 

Knowledge, Skills, and Abilities:

  • CMS experience 
  • HTML, Mail Chimp, SEO experience, Google Analytics, Facebook Analytics, Social Marketing, CRO (Conversion Rate Optimization) understanding 
  • CRM experience preferred

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