Digital Paid Media Specialist

3M is seeking a Digital Paid Media Specialist for the Corporate Marketing-Sales organization located in Maplewood, MN. At 3M, you can apply your talents in bold ways that matter. Here, you go.

Job Summary:

The person hired for the position of Digital Paid Media Specialist will specialize in driving the effective use of digital paid media for 3M. This role will be a combination of enterprise digital paid media governance, training/enablement, consulting, execution and optimization that supports overall business goals and objectives. The ideal candidate will demonstrate a passion for digital paid media and how best to leverage it to maximize marketing return on investment in a highly-matrixed organization. Expertise should include cross channel paid media, including search, social, display & mobile, and use of ad management interfaces and bidding tools that support a spectrum of budgets and maturity-levels. This person will need a high degree of personal initiative, ability to make informed decisions semi-autonomously and excellent communication skills. This person must also be comfortable wearing many hats in a fast-paced environment.

Primary Responsibilities include but are not limited to the following:

• Help drive enterprise level media governance, including framework for central ad account management 
• Educate, consult and partner with a variety of groups across 3M to scale up effective paid media programs 
• Work directly with cross-functional team members and external partners to plan and execute paid media campaigns that span a variety of objectives (e.g. awareness, demand generation, etc.)
• Set baseline performance expectations for digital paid media 
• Help manage relationships with approved vendors and media partners 
• Help manage paid media budgets and billing 
• Advise on campaign performance and offer suggestions for campaign improvement 
• Integrate paid tactics with overarching content marketing and marketing automation programs to deliver measurable business value 
• Demonstrate the influence of paid media on the customer journey and demand to revenue processes 
• Utilize enterprise technologies and partners to plan, execute and report on paid media programs

Basic Qualifications:

• Bachelor's degree or higher from an accredited university 
• Minimum of three (3) years of combined experience in digital media and/or advertising including search, social, display or mobile

Preferred Qualifications:

• Experience in digital media/advertising across channels (search, social, display, and mobile, etc.) 
• Experience with ad management interfaces and bidding tools (Google, Bing, Facebook/Instagram, Twitter, LinkedIn, Snapchat, Programmatic Ad Tech platforms) 
• Experience in a global, highly-matrixed organization and influencing without authority 
• Experience managing central governance and training 
• Experience working with agencies and ad partners 
• Experience with marketing automation, CRM or eCommerce 
• Experience working in Microsoft Suite (including Excel, PowerPoint, Power BI, etc.) 
• Experience with analytics platforms (Google Analytics, Adobe Analytics, etc.)