Digital Strategist

Ascedia

Ascedia helps clients intelligently grow their businesses.

Ascedia is a privately held web development and internet marketing agency headquartered in Milwaukee, Wis. Ascedia partners with clients to intelligently grow businesses through strategic planning and innovative execution primarily in the digital space. We learn about each client’s business and customers, to create an appropriate and creative solution. With an agile approach to design and cutting edge tech development, we bring the client’s message to life. We build long lasting relationships and continually analyze project performance, looking for new opportunities to help build our client’s business. 

http://www.ascedia.com/

Position Details

Digital Strategist
Job
Full-time
2/19/2018
Southeast Wisconsin
Milwaukee, WI

Ascedia is seeking a talented Digital Strategist to join our team of seasoned digital strategy and research professionals and develop innovative web experiences and digital solutions for our clients in tourism, hospitality, retail, healthcare and manufacturing industries.

Responsible for execution of high-level marketing strategy analysis. Is able to effectively analyze behavioral and analytic data against a client’s marketing goals and market opportunities, communicate their findings and execute. Will be looked upon to advise and lead digital efforts for clients by analyzing both qualitative and quantitative data to maximize marketing efforts.

Key Responsibilities:

  • Perform in-depth keyword research for SEO and PPC campaigns
  • Analyze large amounts of qualitative and quantitative data to make actionable recommendations for meeting client’s goals 
  • Prove value by developing clear, detailed & actionable reports and presenting them to clients 
  • Perform in-depth research & testing for opportunity analysis and campaigns 
  • Work closely with the Creative/Design department to perform usability studies, create personas and user journeys
  • Work closely with development teams to ensure client sites maintain digital marketing best practices and tracking & analytics are properly implemented 
  • Maintain a mastery of key marketing tools such as Google Analytics, Google Tag Manager, SEMRush, Moz, Google AdWords, Bing Ads and Facebook Ads Manager 
  • Maintain in-depth knowledge of assigned client’s products, services, marketplace, competition and any/all other pertinent information 
  • Produce client-facing audits, reports, documents and presentation materials that outline the performance of client’s site and marketing initiatives & opportunities 
  • Manage time efficiently while balancing skill development with completing assigned tasks. 
  • Maintain mastery in the following areas: SEO, PPC, social media advertising, usability & multivariate testing, email and reporting
  • Moderate client engagement; must be able to present ideas and strategies to large-scale clients and internal project members with clarity and confidence 

REQUIREMENTS/QUALIFICATIONS:

  • BA/BS in Marketing, Statistics or related field 
  • 5+ years of digital marketing experience 
  • Google Analytics and Google AdWords certification 
  • Agency experience a plus 
  • Strong analytical skills 
  • Time management and multi-tasking capabilities
  • Highly detail oriented; ability to identify micro elements that affect overall performance 
  • Fundamental understanding of interactive marketing 
  • Focus on results and high work ethic

BENEFITS:

  • Medical/Dental/Vision Insurance
  • Health Savings Account Available
  • Flexible Spending Account Available
  • 401(k) Program
  • Casual Dress
  • Fun, friendly co-workers
  • Occasional telecommuting allowed
  • Regular company social events and happy hours

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