Who you are:
A results-oriented, natively-digital leader with a strong record of attracting net-new Fortune 500 enterprise customers for disruptive commercial technology.
Your skills, experience and overall philosophy strike the perfect balance between the art and science of marketing. You have a keen eye and developed instinct for messages that resonate with senior executives across the modern enterprise buying journey -- from awareness, to a first meeting, all the way through nurturing an army of enterprise stakeholders -- until the deal is ultimately closed.
On the science side, you measure campaign success vigorously. From every failure, you mine learnings that enable you to make next effort better. Although digital is always is the foundation, you augment where needed with highly-customized direct mail campaigns in order to get sales representatives in touch with senior executives.
You have a solid understanding of account-based marketing in B2B and are fluent with all the marketing automation tools that enable that. And while you have a passion for technology and data, you know how to stitch people, processes and tools together.
You are a skilled coach who knows how to build a high-performing team across the inside sales representatives that report to you and the strategic agency partnerships you manage.