Waukesha County Technical College's long-standing commitment to educating students to be productive members of business and industry hasn't changed; it keeps getting stronger. Within the college's more than 150 areas of study, students are developing the skills needed to be competitive in today's job market. Thanks to sophisticated, state-of-the art technology integrated into all WCTC programs, student learning remains on the cutting edge.
WCTC's four schools - the School of Business, School of Health, School of Protective and Human Services and School of Applied Technologies - offer programs that are as diverse as the students we serve. Whether an associate degree, technical diploma or short-term certificate, all programs offer students comprehensive training that provides them with skills that can be immediately applied to the workforce. For those whose sights are set on furthering their education at a four-year college or university, numerous transfer agreements exist.
Business leaders are influential in helping shape the WCTC curriculum as more than 700 advisory committee members ensure that what is being taught in the classroom reflects industry needs. Pair that with instructors who boast extensive work histories and impressive education credentials, and that equals a realistic learning experience that's second to none.
Beyond academics, the resources available - such as Career Development Services, Academic Advising and Student Employment Services - provide support to students at different stages of their education. A comprehensive WCTC education puts student learning at the forefront, personalizing the college experience and ensuring success. So when you think of a fulfilling and relevant college education, think WCTC.
Characteristic Duties and Responsibilities (include, but not limited to):
- Supervise assigned staff members, including selection, performance management, professional development and succession planning.
- Plan, develop and implement comprehensive, college-wide marketing and student recruitment strategies; establish policies and procedures for all marketing and recruiting activities of the College.
- Monitor, measure and evaluate marketing and student recruitment efforts for effectiveness; establish benchmarks, develop supporting reports and communicate results.
- Comply with all regulations and requirements related to publications, digital pieces and all marketing channels ensuring all marketing and recruiting assets are on-brand/consistent and that an evaluation process is in place.
- Generate fresh, creative, original ideas for current and new marketing channels and methods.
- Oversee the planning, coordination, promotion of special events and campaigns as they relate to College recruitment and enrollment. Develop effectiveness measures and provide analysis with recommendations.
- Collaborate with internal (other College departments and staff) and external stakeholders to assess needs, develop direction, and integrate marketing and recruiting efforts; maintain and evaluate relationships; facilitate and lead cross-functional team meetings.
- Plan, budget, and allocate resources to maximize operational efficiency and support marketing and recruiting objectives in accordance with College policies and procedures.
- Represent the College in its relationship, alliances and partnerships with outside agencies and businesses; contract with, and direct the activities of, outside agencies to effectively market the College.
Supplemental Information:
The Director-Marketing and Recruitment is available immediately.
Position Information:
This is a full-time, Management Level 8, 12-month per calendar year position. Hours will be scheduled Monday through Friday, 8:00 a.m. to 5:00 p.m. Salary is listed at the 2017-2018 rates.
Application Details:
All applicants must attach the following to the completed on-line application for consideration, applications that do not have the required attachments will not be considered:
- Cover Letter
- Resume
- Proof of Education (copy of your diploma or unofficial transcripts)
Interviews:
Selected candidates will be invited to interview mid-August. Out of state candidates, or candidates more than 100 miles from WCTC can choose to attend, or will have an option to use Skype. All candidates who are invited to the second interview MUST be in person. Travel will be reimbursed up to $300.00 (for the second interview only).