No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)
This individual will be a key member of the E&I acquisition team. He/she will be responsible for helping to develop comprehensive marketing plans, by segment/channel, working closely with acquisition marketing VP & Portfolio team leads, and key business leaders within the assigned Portfolio. The individual in this position will serve as a marketing lead, helping health plans and channel leaders in delivering marketing strategies to meet business segment/channel business objectives. The individual will translate segment/channel business plans, including opportunity identification; championing audience insights and competitive intelligence to inform and shape creative briefs; manage the creative process with both internal and external agencies; directing resources and manage cross-functional teams to build/launch marketing programs; budget management including forecasting; facilitating meetings with stakeholders driving dialogue, planning and supporting successful delivery.
Individual will have the opportunity to drive innovative thinking in determining disruptive marketing activation to drive leads with assigned segments/channels. Demonstrate considerable knowledge of marketing and communication principles, practices and techniques applicable to the marketing environment.