Director of Marketing

Bright Pink

Mission:

Bright Pink is on a mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.

https://www.brightpink.org


Position Details

Director of Marketing
Job
Full-time
1/17/2018
Chicago Illinois
Chicago, IL

Position Summary:

The role of Bright Pink’s (“BP’s”) Director of Marketing (“Director”) is to lead the brand strategy and oversee the execution of all marketing, campaign, and promotional activities. The Director is responsible for generating awareness of and engagement with the organization’s programmatic and development initiatives through multi-channel (primarily digital) marketing strategy.

Essential Functions:

  1. Develop a multi-channel marketing strategy (emphasis on digital) that drives programmatic and development objectives 
  2. Oversee execution of the marketing and communications plan across all channels inclusive of web properties, social channels, video platforms, email, blog, mobile messaging, influencer marketing, media/PR, SEO, paid search, paid media, OOH 
  3. Develop and implement a year-round digital content strategy per key audience segment to engage constituents at every phase of the constituent journey 
  4. Implement cross-channel marketing automation to nurture leads, drive action, and personalize experience throughout constituent journey 
  5. Lead creative conception, development, execution of thematic digital campaigns including Mother’s Day, Call Your Doctor Day, Ovarian Cancer Awareness Month, Breast Cancer Awareness Month 
  6. Manage strategy and day-to-day with agency partners/vendors for web development/design, paid digital media, SEO & paid search, etc. 
  7. Manage Digital Communications Manager and Graphic Designer and other positions as assigned, and oversee content/creative production process 
  8. Ensure the look, tone, and feel of BP’s brand remains consistent and effective 
  9. Work with the Data Intelligence Specialist to analyze and optimize marketing data for efficiency and effectiveness and prepare marketing reporting for Senior Leadership Team 
  10. Remain current in cultural/technological/digital marketing trends in reaching target constituency 
  11. Liaise with the Development team to advise on digital marketing tactics to increase online donations and peer-to-peer fundraising 
  12. Liaise with Corporate Partnerships Manager to identify integration opportunities for partners across Bright Pink’s channels and in campaigns

Physical Demands:

The physical demand characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk, talk, read, see and hear. The employee is frequently required to use hands and fingers to type, handle, or feel and reach. The employee is regularly required to sit. The employee must occasionally lift and/or move up to 25 pounds.

Status:

Full time. Exempt from the provisions of wage and salary regulations.

Education:

Bachelor’s degree from an accredited four-year college with a strong preference for Digital Marketing, Advertising, or Communications

Experience:

Seven to ten years of experience managing B2C digital marketing strategies

Professional Qualities:

  • Demonstrated record of meeting professional goals and guiding staff to meet team goals. 
  • Interest in women’s health and ability to understand and explain Bright Pink programs and impact to constituent audiences. 
  • Expertise in brand positioning and communications 
  • Expertise in the development of digital marketing strategies and content that acquires, engages, nurtures consumers/constituents. 
  • Experience developing marketing & communications strategy for a lifestyle consumer brand 
  • Experience in multicultural/transcultural marketing, specific experience marketing to African American Women a plus. 
  • Strong oral and written communications skills with experience writing and editing in AP style. 
  • Strong campaign & project management skills. 
  • Computer savvy with experience in Microsoft Suite, Adobe Suite, CSS/CMS, Social Platforms, Google Analytics, and CRM. 
  • Aptitude for analysis, interpretation, and translation of information. 
  • Demonstrated ability to collaborate with others (management, agency partners/vendors, board members, and staff) to accomplish goals. 
  • Flexible enough to handle multiple projects in a fast-paced environment. 
  • Curious and thoughtful approach to work characterized by a desire to solve problems and continuously improve quality of work. 
  • A sincere commitment to the mission and philosophy of Bright Pink is required.


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