Physical Demands:
The physical demand characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand, walk, talk, read, see and hear. The employee is frequently required to use hands and fingers to type, handle, or feel and reach. The employee is regularly required to sit. The employee must occasionally lift and/or move up to 25 pounds.
Status:
Full time. Exempt from the provisions of wage and salary regulations.
Education:
Bachelor’s degree from an accredited four-year college with a strong preference for Digital Marketing, Advertising, or Communications
Experience:
Seven to ten years of experience managing B2C digital marketing strategies
Professional Qualities:
- Demonstrated record of meeting professional goals and guiding staff to meet team goals.
- Interest in women’s health and ability to understand and explain Bright Pink programs and impact to constituent audiences.
- Expertise in brand positioning and communications
- Expertise in the development of digital marketing strategies and content that acquires, engages, nurtures consumers/constituents.
- Experience developing marketing & communications strategy for a lifestyle consumer brand
- Experience in multicultural/transcultural marketing, specific experience marketing to African American Women a plus.
- Strong oral and written communications skills with experience writing and editing in AP style.
- Strong campaign & project management skills.
- Computer savvy with experience in Microsoft Suite, Adobe Suite, CSS/CMS, Social Platforms, Google Analytics, and CRM.
- Aptitude for analysis, interpretation, and translation of information.
- Demonstrated ability to collaborate with others (management, agency partners/vendors, board members, and staff) to accomplish goals.
- Flexible enough to handle multiple projects in a fast-paced environment.
- Curious and thoughtful approach to work characterized by a desire to solve problems and continuously improve quality of work.
- A sincere commitment to the mission and philosophy of Bright Pink is required.