The Integrated Marketing Specialist reports to the Outreach Coordinator of University Housing and serves in a leadership role within the department on issues related to marketing and branding.
This position is responsible for the project management of production of integrated marketing materials for University Housing, which includes brand development, graphic design, photography, media production, social media marketing, and web development/maintenance, aimed at supporting the University Housing mission, vision and values. The Integrated Marketing Specialist is responsible for the overall management and coordination of all components related to the development, implementation and measurement of marketing efforts. Responsible for planning, executing and monitoring the brand message that creates the customer relationships. Support the University Housing mission and divisional shared learning outcomes through support of departmental publications and promotions of events and activities in both digital and print mediums. This position combines both analytical and technical design skills with excellent understanding of the full range of marketing techniques.
The Integrated Marketing Specialist must be able to possess strong skills related to teamwork, project management, collaboration and student supervision.