Manager, Membership Marketing

BASIC FUNCTIONS:

Oversee recruitment and retention of AAP Council, Section, and Chapter membership. Provide guidance and support for AAP national membership activities. Develop and implement recruitment and retention strategies, and prepare statistical reports.

DUTIES AND RESPONSIBILITIES:

1. Create innovative marketing communication and content strategies to support the AAP’s Council, Section, and Chapter membership recruitment and retention plans. Develop, manage, and implement the marketing plans and their respective components, and evaluate desired objectives and outcomes.
2. Collaborate with key staff in Membership Operations, Division of Chapter and District Relations and others to develop plans and processes for optimal chapter marketing support.
3. Collaborate with key Council and Section managers to develop plans and processes for optimal marketing support.
4. Plan and implement targeted marketing communications in various channels (direct mail, email, social media, etc.) to member and non-member physicians.
5. Research and prepare statistical reports on non-member populations and acquisition of members, and make recommendations regarding individual recruitment campaigns.
6. Develop and implement plans for effective marketing return on investment (MROI) measurement and use data to adjust tactical marketing for maximum effectiveness.
7. Represent the Academy at the AAP National Conference and Exhibition, Annual Leadership Forum, District and Chapter meetings, various booth shows, and other meetings as needed.
8. Perform other duties as assigned.

EDUCATION:

Bachelor's degree in marketing, communications, or related discipline, or an equivalent combination of related education and work experience.

EXPERIENCE:

At least three years of association experience in member marketing management, including recruitment and retention, marketing automation, social media and direct mail campaigns budget management, and administration preferred. Experience in a medical specialty society or other non profit organization, and working with chapters, sections, and/or special interest groups preferred.

ESSENTIAL SKILLS:

Excellent interpersonal, organizational, communication, writing, analytical, and PC skills (MS Office) required. Must be able to manage multiple tasks simultaneously and be comfortable working in groups to build consensus. Some travel and weekend work required.