Marketing and Communications Manager

Responsibilities:

• Continuously develop, implement, and enhance the association’s digital and print marketing and communications strategies. 
• With association staff, develop, maintain, and implement content strategies in support of key organizational initiatives, positioning, and products. 
• Write for, edit, and assist with the production of the association’s magazine and digital magazine news feed.
• Manage website content and continue to enhance the website’s design and function, based on feedback from members.
• Manage e-blast newsletters and online blog.
• Guide the association’s social network structure and implement its member engagement strategy: run the engagement program and online advocacy campaign; send action alerts, manage community events, and communication.
• Work with internal stakeholders (Young Industry Professionals) to develop digital marketing strategies (email campaigns, Micro campaigns, etc.).
• Lead a continued SEO campaign, to include a strategy for FEDA members, FEDA’s presence on partner sites and social sites, content sharing, content tagging, and other tactics.
• Create online member interactive tools, resources, surveys, and feedback prompts to achieve the association’s strategic performance goals.
• Establish digital engagement metrics: use Web/social network data and tracking systems to compile online engagement reports and monitor activity/success in the online presences/research and message testing.
• Keep abreast of emerging trends and technologies, interface with IT and other internal stakeholders to ensure smooth implementations. Serve as an enterprise-wide resource and knowledge manager.

Qualifications:

• Bachelor’s degree in journalism, English, communication, marketing, technology, or related field with at least 5 years of progressive experience in digital and print marketing, writing, magazine editing and production, and website and digital communications content management. 
• Excellent writing skills required. 
• Proven experience engaging and increasing member interest through digital channels. 
• Experience working directly with digital media, including posting YouTube videos, Facebook posts, and sponsored Tweets to drive key outcomes and goals. 
• Expertise in Web optimization and Web analytics. 
• Experience and strong proficiency in Customer Management or Engagement Management Software required. 
• Exceptional customer service, communication and interpersonal skills, maturity, and professionalism to provide responsive support for members. 
• Ability to clearly articulate ideas, describe challenges and opportunities, and offer solutions.
• Solid leadership ability and self-motivation. 
• Some virtual work options available.

FEDA offers exceptional benefits, including an employer-funded pension plan, health and dental coverage, and more.